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An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Citations

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Cited by:

  1. Hina Yaqub Bhatti & M. Mercedes Galan-Ladero & Clementina Galera-Casquet, 2023. "Cause-related marketing: a systematic review of the literature," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 25-64, March.
  2. Gordon Liu, 2013. "Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making," Journal of Business Ethics, Springer, vol. 113(2), pages 243-263, March.
  3. Parker J. Woodroof & George D. Deitz & Katharine M. Howie & Robert D. Evans, 2019. "The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 899-918, September.
  4. Andreea-Angela ?EULEAN (VON?EA), 2019. "Cause-Related Marketing Under The Lens Of Fundraising Methods," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(2), pages 5-13, June.
  5. Katharine M. Howie & Lifeng Yang & Scott J. Vitell & Victoria Bush & Doug Vorhies, 2018. "Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial," Journal of Business Ethics, Springer, vol. 147(3), pages 679-692, February.
  6. Wai Wai Ko & Gordon Liu, 2021. "The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective," Journal of Business Ethics, Springer, vol. 171(1), pages 15-32, June.
  7. Lefroy, Kathryn & Tsarenko, Yelena, 2014. "Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement," Journal of Business Research, Elsevier, vol. 67(9), pages 1959-1966.
  8. Gordon Liu & Teck-Yong Eng & Wai-Wai Ko, 2013. "Strategic Direction of Corporate Community Involvement," Journal of Business Ethics, Springer, vol. 115(3), pages 469-487, July.
  9. Ali Asghar Rashid & Ali Hamidizade & Mohhamad Rahim Esfidani & Hasan Zaree Matin, 2016. "The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services)," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 2(3), pages 233-247.
  10. Susana Costa e Silva & Carla Carvalho Martins, 2017. "The relevance of cause-related marketing to post-purchase guilt alleviation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 475-494, December.
  11. Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
  12. Dominik Rueede & Karin Kreutzer, 2015. "Legitimation Work Within a Cross-Sector Social Partnership," Journal of Business Ethics, Springer, vol. 128(1), pages 39-58, April.
  13. Thamaraiselvan Natarajan & Senthil Arasu Balasubramaniam & Daniel Inbaraj Jublee, 2016. "A Journey of Cause Related Marketing from 1988 to 2016," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(11), pages 247-247, October.
  14. Hajer Bachouche, 2016. "L'empowerment to select dans les campagnes de RSE : Une étude qualitative exploratoire," Post-Print hal-01619957, HAL.
  15. Pavlos A Vlachos & Christos D Koritos & Areti Krepapa & Konstantinos Tasoulis & Ioannis G Theodorakis, 2016. "Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 4-21, February.
  16. Carmen Talavera & Joan R. Sanchis, 2020. "Alliances between For-Profit and Non-Profit Organizations as an Instrument to Implement the Economy for the Common Good," Sustainability, MDPI, vol. 12(22), pages 1-22, November.
  17. He, Hongwei & Chao, Melody M. & Zhu, Weichun, 2019. "Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity," Journal of Business Research, Elsevier, vol. 95(C), pages 83-92.
  18. Gordon Liu & Wai Wai Ko, 2014. "An integrated model of cause-related marketing strategy development," AMS Review, Springer;Academy of Marketing Science, vol. 4(3), pages 78-95, December.
  19. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
  20. Schyvinck, Cleo & Willem, Annick, 2018. "A typology of cause-related marketing approaches in European professional basketball," Sport Management Review, Elsevier, vol. 21(4), pages 347-362.
  21. Bram Roosens & Nathalie Dens, 2019. "When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 195-208, March.
  22. Gordon Liu & Wai Wai Ko & Chris Chapleo, 2018. "How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?," Journal of Business Ethics, Springer, vol. 151(2), pages 497-516, August.
  23. Ali Etezady & F. Atiyya Shaw & Patricia L. Mokhtarian & Giovanni Circella, 2021. "What drives the gap? Applying the Blinder–Oaxaca decomposition method to examine generational differences in transportation-related attitudes," Transportation, Springer, vol. 48(2), pages 857-883, April.
  24. Baraldi, Enrico & Ciabuschi, Francesco & Kronlid, Carl & Lindahl, Olof, 2022. "Managing interorganizational interactions for social impact: A study of two antibiotics R&D networks," Journal of Business Research, Elsevier, vol. 141(C), pages 264-278.
  25. Chang, Chia-Chi & Chen, Po-Yu, 2019. "Which maximizes donations: Charitable giving as an incentive or incentives for charitable giving?," Journal of Business Research, Elsevier, vol. 97(C), pages 65-75.
  26. Adriane MacDonald & Amelia Clarke & Lei Huang & M. May Seitanidi, 2019. "Partner Strategic Capabilities for Capturing Value from Sustainability-Focused Multi-Stakeholder Partnerships," Sustainability, MDPI, vol. 11(3), pages 1-19, January.
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