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Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

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  1. Maria Raimondo & Francesco Caracciolo & Concetta Nazzaro & Giuseppe Marotta, 2021. "Organic Farming Increases the Technical Efficiency of Olive Farms in Italy," Agriculture, MDPI, vol. 11(3), pages 1-15, March.
  2. Jianming Wang & Ayong Li, 2022. "The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
  3. Egle Jakunskiene & Egle Kazlauskiene, 2022. "The Evaluation of Business Tools for Encouraging Social Responsibility in Older Consumers," Sustainability, MDPI, vol. 14(5), pages 1-23, March.
  4. Andrée Marie López-Fernández, 0. "Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-12.
  5. Šontaitė-Petkevičienė Miglė & Grigaliūnaitė Rūta, 2020. "The Use of Cause-Related Marketing to Build Good Corporate Reputation," Management of Organizations: Systematic Research, Sciendo, vol. 83(1), pages 127-141, June.
  6. Tsungjen Shih & Shaojung Sharon Wang, 2021. "Cause-Related Marketing in the Telecom Sector: Understanding the Dynamics among Environmental Values, Cause-Brand Fit, and Product Type," Sustainability, MDPI, vol. 13(9), pages 1-16, May.
  7. Fernando Rey Castillo-Villar & Judith Cavazos-Arroyo, 2020. "Social Representations of “Rounding Up” as a Cause-Related Marketing Practice: A Study of Mexican Millennials," Sustainability, MDPI, vol. 12(13), pages 1-12, June.
  8. Mubariz Mammadli, 2022. "Environmentally Responsible Business Approaches in Azerbaijan," Sustainability, MDPI, vol. 14(10), pages 1-25, May.
  9. Thomas, Sujo & Jadeja, Ashwin, 2021. "Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  10. Carlo Russo & Mariarosaria Simeone & Maria Angela Perito, 2020. "Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
  11. Šontaitė-Petkevičienė Miglė & Grigaliūnaitė Rūta, 2021. "The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation," Management of Organizations: Systematic Research, Sciendo, vol. 85(1), pages 107-126, June.
  12. Susana Costa e Silva & Paulo Duarte & Joana César Machado & Carla Martins, 2020. "Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 135-157, June.
  13. Concetta Nazzaro & Marcello Stanco & Giuseppe Marotta, 2020. "The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models," Sustainability, MDPI, vol. 12(4), pages 1-18, February.
  14. Sebastian Molinillo & Pere Mercadé-Melé & Teresa De Noronha, 2020. "Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
  15. Andrée Marie López-Fernández, 2020. "Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 57-68, June.
  16. Marcello Stanco & Concetta Nazzaro & Marco Lerro & Giuseppe Marotta, 2020. "Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain," Sustainability, MDPI, vol. 12(14), pages 1-14, July.
  17. Marco Lerro & Giuseppe Marotta & Concetta Nazzaro, 2020. "Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-13, December.
  18. Marcello Stanco & Marco Lerro & Giuseppe Marotta, 2020. "Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
  19. Yongzhi Qi & Yuchen Chai & Yifan Jiang, 2021. "Threshold effect of government subsidy, corporate social responsibility and brand value using the data of China’s top 500 most valuable brands," PLOS ONE, Public Library of Science, vol. 16(5), pages 1-15, May.
  20. Roland Goldberg & Johan Gouws, 2023. "The Preferred Retail Format Of Millennials In South Africa," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 7(2), pages 68-74, September.
  21. Delia-Mioara Popescu & Mircea-Constantin Duica & Nicoleta-Mihaela Duta (Ghita) & Anisoara Duica & Cristina-Maria Voinea & George Stanescu, 2025. "Transforming Agriculture for a Sustainable Future: Economic, Ethical, and Environmental Perspectives," Sustainability, MDPI, vol. 17(12), pages 1-18, June.
  22. Chen Ma & Changjiang Yu & Yasir Latif, 2023. "CSR and Sustainable Growth in China’s Technology Firms between 2010 and 2021," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
  23. Barkha Agrawal & Neha Sahu, 2020. "Cause-related Marketing: A Trade-off between Marketers and Consumers," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 7-12, October.
  24. Anran Zhang & Alex Scodellaro & Bo Pang & Hui-Yi Lo & Zhengliang Xu, 2020. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
  25. Taemin Kim & Jeesun Kim, 2021. "How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
  26. Marcello Stanco & Marco Lerro, 2020. "Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector," Sustainability, MDPI, vol. 12(13), pages 1-13, June.
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