Could AI livestream perform better than KOL in cross-border operations?

Citations

Cited by:

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5. Xu, Xiaoping & Chen, Xinru & Choi, Tsan-Ming & Cheng, T.C.E., 2026. "Employee or influencer live streaming? A manufacturer’s strategy for virtual character adoption considering live streaming reviews," International Journal of Production Economics, Elsevier, vol. 293(C).
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7. Qian, Zhifeng & Ignatius, Joshua & Chai, Junwu & Valiyaveettil, Krishna Mohan Thazhathu, 2025. "To Cooperate or Not: Evaluating process innovation strategies in battery recycling and product innovation," International Journal of Production Economics, Elsevier, vol. 283(C).
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9. Xu, Dongyang & Chen, Haoran & Liu, Baoshan & Guan, Xu, 2026. "The interaction between E-tailer’s AI live-stream strategy and supplier encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 205(C).
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12. Chen, Yue & Wang, Yong & Zheng, Jing & Song, Yimin & Wen, Yue, 2025. "Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
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17. Yang, Yimin & Yi, Chaoqun & Li, Hailing & Dong, Xuesong & Yang, Lulu & Wang, Zilong, 2025. "An analysis on the role of artificial intelligence in green supply chains," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
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