Fashion and the metaverse: Clarifying the domain and establishing a research agenda

Citations

Cited by:

1. Xin, Baogui & Song, Yaping & Tan, Hui & Peng, Wei, 2025. "Sustainable digital fashion in a metaverse ecosystem," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
2. Bilgihan, Anil & Leong, Aliana Man Wai & Okumus, Fevzi & Bai, Jingyi, 2024. "Proposing a metaverse engagement model for brand development," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
3. Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha, 2025. "Digital daydreams: Exploring consumer motivations for engaging with the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
4. Rahman, Syed Mahmudur & Chowdhury, Noman H. & Bowden, Jana Lay-Hwa & Carlson, Jamie, 2025. "Metaverse platform attributes and customer experience measurement," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
5. Kumar, Aman & Shankar, Amit & Nayal, Preeti, 2024. "Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
6. Eggenschwiler, Matthias & Linzmajer, Marc & Roggeveen, Anne L. & Rudolph, Thomas, 2024. "Retailing in the metaverse: A framework of managerial considerations for success," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
7. Heidemann, Gerrit & Schmidt, Sascha L. & von der Gracht, Heiko A. & Beiderbeck, Daniel, 2024. "The impact of the metaverse on the future business of professional football clubs – A prospective study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
8. Amita Venkatesh & P. Aruna, 2025. "Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 55-81, March.
9. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
10. Basu, Bibaswan & Mandal, Subhadeep & Kar, Arpan Kumar, 2025. "Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
11. Nunkoo, Robin & Shukla, Anuja & Mishra, Anubhav, 2024. "The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
12. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
13. Kim, Youngju & Kim, Bumsoo, 2024. "How do the news media, academia, and the public view the metaverse? Evidence from South Korea," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
14. Li, Wenjie & Corral de Zubielqui, Graciela & Rao Hill, Sally, 2025. "Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
15. Hajdas, Monika & Radomska, Joanna & Szpulak, Aleksandra & Kawa, Arkadiusz, 2025. "The trade-offs of metaverse value creation. Real-Time-Delphi-based scenario analysis by 2040," Technology in Society, Elsevier, vol. 83(C).
16. Shugang Li & Boyi Zhu & He Zhu & Zhaoxu Yu, 2026. "Consumer sticky purchase intention for personalized digital collections of cultural heritage in metaverse: from the prospective of self-concept," Electronic Commerce Research, Springer, vol. 26(2), pages 1217-1255, April.
17. Ghali, Zohra & Rather, Raouf Ahmad & Khan, Imran, 2024. "Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
18. Chen, Qiuying & Choi, Beom-Jin & Lee, Sang-Joon, 2025. "Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
19. Zheng, Ruilin & Nah, Fiona Fui-Hoon, 2026. "Uncovering the values of the metaverse for leisure use by individuals: A value-focused thinking approach," Technological Forecasting and Social Change, Elsevier, vol. 222(C).
20. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
21. Shugang Li & Boyi Zhu & He Zhu & Zhaoxu Yu, 2026. "Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic," Electronic Commerce Research, Springer, vol. 26(1), pages 213-242, February.
22. Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui, 2025. "The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse," LSE Research Online Documents on Economics 128334, London School of Economics and Political Science, LSE Library.
23. Ghosh, Indranil & Alfaro-Cortés, Esteban & Gámez, Matías & García-Rubio, Noelia, 2024. "Reflections of public perception of Russia-Ukraine conflict and Metaverse on the financial outlook of Metaverse coins: Fresh evidence from Reddit sentiment analysis," International Review of Financial Analysis, Elsevier, vol. 93(C).
24. Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics 126230, London School of Economics and Political Science, LSE Library.
25. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
26. Kumar, Aman & Shankar, Amit, 2024. "Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
27. Kim, Hoik & Kim, Han-Min, 2025. "Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
28. Papadopoulos, Thanos & Pattanayak, Sirsha & Ramkumar, M., 2025. "Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
29. Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui, 2025. "The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
30. Ki, Chung-Wha (Chloe) & Chong, Sze Man & Aw, Eugene Cheng-Xi & Lam, Magnum Man-Lok & Wong, Christina W.Y., 2025. "Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
31. Ghosh, Soumili & Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P., 2025. "Adverse impacts of metaverse-induced cognitive biases on the immersive shopping experience: A conceptual model developed from a qualitative approach," Technology in Society, Elsevier, vol. 82(C).
32. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
33. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Keng Boon Ooi & Garry Wei-Han & Tat-Huei Cham & Yogesh K. Dwivedi & Laurie Hughes, 2024. "The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment," Annals of Operations Research, Springer, vol. 342(1), pages 5-46, November.
34. Hassan Raza & Jati Kasuma Ali & Margaret Lucy Gregory, 2024. "The Impact of Brand Experience, Communication, and Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3780-3792, December.
35. Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena, 2025. "The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
36. Luong, Van Ha & Tarquini, Annalisa & Anadol, Yaprak & Klaus, Phil & Manthiou, Aikaterini, 2024. "Is digital fashion the future of the metaverse? Insights from YouTube comments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
37. Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
38. Pedro, Yael & Friedmann, Enav & Loureiro, Sandra Maria Correia, 2024. "High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
39. Di, Kaisheng & Chen, Weidong & Shi, Qiumei & Cai, Quanling & Liu, Sichen, 2024. "Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).