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Strategic product showcasing mode of E-commerce live streaming

Citations

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Cited by:

  1. Feng Luo & Shihan Chen & Tiantong Xu & Muzaffar Iqbal, 2026. "Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain," Electronic Commerce Research, Springer, vol. 26(2), pages 2015-2054, April.
  2. Zhou, Chi & Yu, Jing & Qian, Yong, 2024. "Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  3. Gong, Xiuyuan & Sun, Pengkai, 2026. "How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce," Journal of Business Research, Elsevier, vol. 205(C).
  4. Yifan Xu & Jingyu Qi & Jiahao Kong & Weisi Zhang, 2024. "Strategic decision making in live streaming e-commerce through tripartite evolutionary game analysis," PLOS ONE, Public Library of Science, vol. 19(7), pages 1-32, July.
  5. Chuan Zhao & Yao Li & Yixiang Zhang & Luyao Li & Kun Wang, 2026. "Honesty, Deception, or Collusion? Quality Information Disclosure in Live Streaming Commerce," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 47(2), pages 309-332, March.
  6. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P., 2024. "Assessing the intention to adopt computational intelligence in interactive marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  7. Su, Jiafu & Liu, Hongyu & Chen, Yijun & Wang, Mingyan & Zhang, Jingqiu, 2026. "Enhancing product selection in live-streaming E-commerce: A multi-criteria decision-making framework," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  8. Wang, Ying & Lan, Jiahui & Pan, Jialing & Fang, Lin, 2024. "How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  9. Xiaoying Liang & Yumin Liu & Ning Wang, 2025. "Evolutionary game analysis of quality regulation in live streaming e-commerce: insights from China," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-20, December.
  10. Xie, Lei & Guo, Guangtao & Chen, Jiao, 2024. "Bundling products and service on influencer channels," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  11. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Lu, Yusheng & Duan, Yongrui, 2024. "Strategic live streaming choices for vertically differentiated products," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  13. Qin Wan & Junjun Chen & Cuiting Yu & Meili Lu & Danping Liu, 2025. "Optimal marketing strategies for live streaming rooms in livestream e-commerce," Electronic Commerce Research, Springer, vol. 25(6), pages 4655-4688, December.
  14. Huan Wang & Aimin Zhu & Lijuan Yu & Dai Mu & Zhiting Meng, 2026. "Cooperation mode selection and information sharing in a live streaming e-commerce supply chain with traffic data investment," PLOS ONE, Public Library of Science, vol. 21(3), pages 1-33, March.
  15. Xia, Liangjie & Zhang, Mengmeng & Wang, Jun & Hou, Pengwen, 2025. "Platform traffic support strategies under dual live-streaming channels," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
  16. Chen, Feng & Xu, Su Xiu & Ning, Yu & Ji, Xiang & Ren, Yaping, 2024. "Compatible electric vehicle charging service: Blessing or curse?," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  17. Chen, Yue & Wang, Yong & Zheng, Jing & Song, Yimin & Wen, Yue, 2025. "Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  18. Dao Cam Thuy & Nguyen Ngoc Quang, 2025. "Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok," SAGE Open, , vol. 15(3), pages 21582440251, September.
  19. Zhang, Haiyue & Sui, Ronghua & Zha, Xiaoyu, 2025. "The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  20. Wang, Ruipeng & Tai, Yuhong, 2025. "How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  21. Gaoke Wu & Wensheng Yang & Xinru Hou & Mengze Chen, 2025. "Selection of Live‐Streaming Sales Methods for the Manufacturer and Streamer: The Role of the MCN Institution," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(4), pages 2540-2561, June.
  22. Sun, Tian & Di, Kaisheng & Hu, Jin & Shi, Qiumei & Irfan, Muhammad, 2025. "Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  23. Li, Nianlin & Xuan, Changchun & Chen, Rui, 2024. "Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  24. Dong, Jingyang & Guan, Zhimin & Yu, Tianyang & Guan, Xingrui & Zhang, Jun, 2025. "Manufacturer encroachment through live streaming considering consumer disappointment aversion," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  25. Wenhua Shi & Fengyi Li & Mingyao Hu, 2025. "The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming," Electronic Commerce Research, Springer, vol. 25(4), pages 3325-3353, August.
  26. Zhang, Yundi & Zhang, Tingting & Yan, Xiangbin, 2024. "Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  27. Wang, Le & Zhou, Li & Chan, Hing Kai & Fan, Tijun, 2025. "Impact of cost structure and cannibalisation on live streaming pricing strategies," International Journal of Production Economics, Elsevier, vol. 285(C).
  28. Shanshan Wang & Junbin Wang, 2025. "The live-streaming e-commerce mode selection under competition: self-run or third-party?," Electronic Commerce Research, Springer, vol. 25(4), pages 3261-3282, August.
  29. Zhang, Yanfen & Xu, Qi, 2024. "Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  30. Tao Jiang & Youwei Guo, 2026. "The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions," Electronic Commerce Research, Springer, vol. 26(2), pages 1141-1178, April.
  31. Gong, Xiuyuan & Sun, Pengkai, 2025. "Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  32. Bao, Chunyu & Li, Min & Pei, Yiying, 2026. "Customer flow spillovers in retailers' short- and long-term decisions: Profitability and dynamic mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  33. Brojeswar Pal & Amit Sarkar & Shib Sankar Sana, 2025. "Optimal pricing and promotional efforts strategies in a competitive live-streaming supply chain," SN Business & Economics, Springer, vol. 5(10), pages 1-26, October.
  34. Delong Jin, 2025. "Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain," Mathematics, MDPI, vol. 13(2), pages 1-26, January.
  35. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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