Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective

Citations

Cited by:

1. Guo, Xiaolong & Zhou, Qiang & Bian, Junsong, 2022. "Online retailers’ platform-based Worry-Free-Shopping: Retailing strategy considering consumer valuation bias," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
2. Schultz, Carsten D. & Kumar, Harish, 2024. "ARvolution: Decoding consumer motivation and value dimensions in augmented reality," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
3. Li, Yangchun & Sun, Qingzhou & Sheng, Fan, 2024. "Consumer inoculation and gender in combating negative product reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
4. Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
5. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
6. Tian, Xin & Jiang, Hailiang & Zhao, Xuan, 2024. "Product assortment and online sales in community group-buying channel: Evidence from a convenience store chain," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
7. Chunhua Sun & Hong Meng & Ziqin Gan & Yezheng Liu, 2026. "Choose AR or live streaming? The influence of online product presentation on consumers’ product uncertainty," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-17, December.
8. Yu-Hui Fang & Chia-Ying Li, 2025. "Avoiding customer cross-channel behavior in omnichannel retailing: An uncertainty reduction theory perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-18, December.
9. Pfaff, Alexander & Spann, Martin, 2025. "Augmented reality and spatial fit uncertainty in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
10. Liu, Yongdan & Liu, Matthew Tingchi & Ma, Yutong, 2025. "I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
11. Zhang, Min & Li, Yiwei & Sun, Yuxuan & Sun, Lin, 2025. "I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail," Journal of Business Research, Elsevier, vol. 194(C).
12. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
13. Lavoye, Virginie & Kumar, Harish, 2025. "Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
14. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
15. Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
16. Yuhan Chong & Liyuan Deng, 2025. "The Impact of AR Technology on Users’ Purchase Intention in Mobile Shopping," SAGE Open, , vol. 15(4), pages 21582440251, November.
17. Dash, Ganesh & Alharthi, Majed & Albarrak, Mansour & Aggarwal, Shalini, 2024. "Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
18. Hsu, Wen-Chin & Lee, Mu-Heng & Zheng, Kai-Wen, 2024. "From virtual to reality: The power of augmented reality in triggering impulsive purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
19. Cheng, Peiyao & Zhang, Chao, 2023. "Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
20. Sharma, Neeru & Fatima, Johra Kayeser, 2024. "Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
21. Peng, Shuxia & Li, Bo & Zheng, Wei, 2024. "Impact of consumer valuation updating in a competitive software market," Omega, Elsevier, vol. 123(C).
22. Lin Xiao & Xinru Lin & Chuanmin Mi & Shahriar Akter, 2025. "The effect of dynamic information cues on sales performance in live streaming e-commerce: an IFT and ELM perspective," Electronic Commerce Research, Springer, vol. 25(4), pages 2699-2728, August.
23. Wang, Qian & Yao, Xinlin & Li, Xixi & Yan, Xiangbin & Li, Ruihao, 2025. "When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
24. Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui, 2025. "The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse," LSE Research Online Documents on Economics 128334, London School of Economics and Political Science, LSE Library.
25. Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui, 2025. "The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
26. Zhou, Qiang & Guo, Xiaolong & Sun, Can, 2025. "The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
27. Hanh T. My Vu, 2025. "Augmented reality in mobile commerce: Exploring how AR values shape intention to shop through mobile app," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(5), pages 441-448, July.
28. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
29. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
30. Lavoye, Virginie & Petit, Olivia & Tarkiainen, Anssi & Sipilä, Jenni, 2025. "Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow," Journal of Business Research, Elsevier, vol. 196(C).
31. Chen, Xiayu & Shen, Junya & Wei, Shaobo, 2023. "What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).