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Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow

Citations

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Cited by:

  1. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  2. Hollebeek, Linda D. & Abbasi, Amir Zaib & Schultz, Carsten D. & Ting, Ding Hooi & Sigurdsson, Valdimar, 2022. "Hedonic consumption experience in videogaming: A multidimensional perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  3. Aslam, Usman & Davis, Leon, 2024. "Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  4. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  5. Sehgal, Nidhi & Jham, Vimi & Malhotra, Gunjan, 2023. "Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  6. Rui Hou & Yizhen Lu & Zhibin Zheng & Weijian Li, 2026. "Introducing AR or not? Interplay between online marketplace platform and seller with product returns," Electronic Commerce Research, Springer, vol. 26(2), pages 1179-1215, April.
  7. Anja Lambrecht & Carsten Baumgarth & Jörg Henseler, 2025. "Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 298-314, July.
  8. Kim, Hyojung & Park, Minjung, 2024. "When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  9. Soren, Anup Anurag & Chakraborty, Shibashish, 2023. "The formation of habit and word-of-mouth intention of over-the-top platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  10. Aoxue Li & Zhengping Ding & Chunhua Sun & Yezheng Liu, 2024. "Recommending AI based on Quantified Self: Investigating the mechanism of consumer acceptance of AI recommendations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-15, December.
  11. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  12. Danni Suo & Jiatong Dai & Siyu Gong, 2025. "Doing good with flow: Unlocking brand passion through virtual CSR co‐creation participation and immersive experiences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(1), pages 1309-1324, January.
  13. Lin, Kuan-Yu & Huang, Travis K., 2024. "Shopping in the digital world: How augmented reality mobile applications trigger customer engagement," Technology in Society, Elsevier, vol. 77(C).
  14. G, Sowmya & Chakraborty, Debarun & Polisetty, Aruna & Jain, Ravi Kumar, 2024. "Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  15. Yanhua Yang, 2023. "Impact of Organizational Support on Students’ Information and Communication Technology Self-Efficacy, Engagement, and Satisfaction in a Blended Learning Environment: An Empirical Study," SAGE Open, , vol. 13(4), pages 21582440231, December.
  16. Huang, Yu & Zhang, Xu & Zhu, Hong, 2022. "How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  17. Maduku, Daniel K. & Mpinganjira, Mercy & Rana, Nripendra P. & Thusi, Philile & Ledikwe, Aobakwe & Mkhize, Njabulo Happy-boy, 2023. "Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  18. Song, Shijie & Yao, Xinlin & Zhao, Yuxiang Chris & Ba, Zhichao, 2024. "Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  19. Chen, Zhuo & Gong, Yanping & Huang, Rong & Lu, Xi, 2024. "How does information encountering enhance purchase behavior? The mediating role of customer inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  20. Song, Jiaman & Wang, Qin & Yi, Ho-Taek, 2025. "The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  21. Xie, Lishan & Liu, Canmian & Li, Yaoqi & Zhu, Tengteng, 2023. "How to inspire users in virtual travel communities: The effect of activity novelty on users’ willingness to co-create," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  22. Cassia, Fabio & Magno, Francesca, 2024. "The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps," Journal of Business Research, Elsevier, vol. 172(C).
  23. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  24. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  25. He, Bei & Alshaghdali, Nourah O. & Ren, Yuheng & Romano, Marco & Cuomo, Maria Teresa, 2025. "Augmenting user experience in the AI-transitioned metaverse: The role of knowledge management in socio-economic inclusion," Technology in Society, Elsevier, vol. 83(C).
  26. Yuhan Chong & Liyuan Deng, 2025. "The Impact of AR Technology on Users’ Purchase Intention in Mobile Shopping," SAGE Open, , vol. 15(4), pages 21582440251, November.
  27. Wong, Amy & Lee, Marcus, 2022. "Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  28. Söderström, Charlotte & Mikalef, Patrick & Dypvik Landmark, Andreas & Gupta, Shivam, 2024. "Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation," Journal of Business Research, Elsevier, vol. 182(C).
  29. Jiangjie Chen & Xin Sun & Wei Wei & Jue Bai, 2025. "Factors Influencing Students’ Behavioral Intentions in Virtual Art Field Trips: An Integrated Model Based on Flow Theory and the UTAUT2 Model," SAGE Open, , vol. 15(3), pages 21582440251, September.
  30. Meena, Rahul & Sarabhai, Samar, 2023. "Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  31. Ettis, Saïd Aboubaker & Sellami, Achraf, 2025. "“I'll do it for myself†: Enhancing customer value through online product customization experience," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  32. Butt, Asad Hassan & Ahmad, Hassan, 2026. "AI-driven unmanned convenience stores: Transforming retail with innovation and experiential quality," Technology in Society, Elsevier, vol. 84(C).
  33. Akram, Umair & Lavuri, Rambabu & Mathur, Swati, 2024. "Hey boomer, “your ride has arrived†: Are you willing to continue using the ride-hailing app?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  34. Niu, Ben & Mvondo, Gustave Florentin Nkoulou, 2024. "I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  35. Zhang, Yu & Su, Jiafu & Guo, Honggui & Lee, Jeoung Yul & Xiao, Yan & Fu, Mingqiu, 2022. "Transformative value co-creation with older customers in e-services: Exploring the influence of customer participation on appreciation of digital affordances and well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  36. Bai, Kaige & Liu, Yuliang, 2025. "Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  37. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  38. Liu, Na & Li, Jing, 2024. "The time code of online consumption: Exploring the impact of work hours on online consumption in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  39. Tamara Kasamani & Alaa Abass & Nehale Mostapha, 2022. "The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context," International Review of Management and Marketing, Econjournals, vol. 12(5), pages 5-11, September.
  40. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
  41. Saleem, Tayyaba & Talpur, Qurat-ul-ain & Ishaq, Muhammad Ishtiaq & Raza, Ali & Junaid, Muhammad, 2024. "Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  42. Ooi, Keng-Boon & Lee, Voon-Hsien & Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Lim, Ai-Fen, 2023. "Social media influencers: An effective marketing approach?," Journal of Business Research, Elsevier, vol. 160(C).
  43. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  44. Kaushik Mukerjee, 2024. "Augmented reality and customer engagement in the context of e-banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1559-1571, December.
  45. de Kervenoael, Ronan & Schwob, Alexandre & Hasan, Rajibul & Psylla, Evangelia, 2024. "SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  46. Xu, Lu & Qin, Hong & Meah, Mohammad Rajon & Hughes, Jerald, 2025. "A novel application of flow theory to mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  47. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  48. Pathak, Kanishka & Prakash, Gyan, 2023. "Exploring the role of augmented reality in purchase intention: Through flow and immersive experience," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  49. Sengoz, Ayse & Cavusoglu, Muhittin & Kement, Uzeyir & Bayar, Sinan Baran, 2024. "Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  50. Sofia Anis Anisha Mohd Nazri & Abdul Kadir Othman, 2023. "Factors Influencing Online Buying Intention among Royal Malaysian Police (RMP) Officers," Information Management and Business Review, AMH International, vol. 15(3), pages 376-386.
  51. Kao, Yuju Rubie & Jai, Tunmin Catherine, 2026. "Universal appeal? A flow theory perspective on the adoption of digital twin-based fashion technology," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  52. Chaoyu Yin & Yihan Huang & Daehwan Kim & Kyungun Kim, 2023. "The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
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