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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

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  1. Zhifeng Zhang & Fariha Sami & Irfan Ullah & Sami Ullah Khan & Salahuddin Khan, 2024. "Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 29453-29474, November.
  2. Tsai, Pei-Hsuan & Wang, Ying-Wei & Chang, Wen-Chang, 2023. "Hybrid MADM-based study of key risk factors in house-for-pension reverse mortgage lending in Taiwan's banking industry," Socio-Economic Planning Sciences, Elsevier, vol. 86(C).
  3. Reza Aghlmand & Mohammad Gheibi & Amir Takhtravan & Zahra Kian, 2022. "Implementation of green marketing frameworks based on conceptual system designing by integration of PESTLE, classical Delphi and MCDM modeling," SN Business & Economics, Springer, vol. 2(8), pages 1-33, August.
  4. Pei-Hsuan Tsai & Chih-Jou Chen & Ho-Chin Yang, 2021. "Using Porter’s Diamond Model to Assess the Competitiveness of Taiwan’s Solar Photovoltaic Industry," SAGE Open, , vol. 11(1), pages 21582440209, January.
  5. Tsai, Pei-Hsuan & Tang, Jia-Wei, 2023. "Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  6. Tsai, Pei-Hsuan & Wang, Ying-Wei & Yeh, Hsin-Jang, 2021. "An evaluation model for the development of more humane correctional institutions: Evidence from Penghu Prison," Evaluation and Program Planning, Elsevier, vol. 89(C).
  7. Tsai, Pei-Hsuan & Tang, Jia-Wei & Chen, Chih-Jou, 2022. "Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  8. Plotkina, Daria & Rabeson, Landisoa & Bambauer-Sachse, Silke, 2025. "The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  9. Tang, Jia-Wei & Tsai, Pei-Hsuan, 2024. "Exploring critical determinants influencing businesses’ continuous usage of mobile payment in post-pandemic era: Based on the UTAUT2 perspective," Technology in Society, Elsevier, vol. 77(C).
  10. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Hossein Ahmadi & Sarminah Samad & Muhammed Yousoof Ismail & Syed Salman Mahmood, 2025. "Cause-effect relationships among factors impacting customers’ satisfaction with zero-waste products: a text mining and multi-criteria decision-making approach," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 15(2), pages 282-297, June.
  11. Phuong, Nguyen Van & Mai, Nguyen Thi Ngoc & Mergenthaler, Marcus & Cuc, Ly Thu & Quynh, Pham Ngoc Huong, 2024. "The Role of Social Media on Green Food Consumption Intention in Hanoi, Vietnam," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 16(2), June.
  12. Zafar, Abaid Ullah & Shen, Jie & Ashfaq, Muhammad & Shahzad, Mohsin, 2021. "Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  13. Tsai, Pei-Hsuan & Chen, Chih-Jou & Hsiao, Wei-Hung & Lin, Chin-Tsai, 2023. "Factors influencing the consumers’ behavioural intention to use online food delivery service: Empirical evidence from Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  14. Sun, Ying & Leng, Ke & Xiong, Haitao, 2022. "Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  15. Gleim, Mark R. & McCullough, Heath & Sreen, Naman & Pant, Logan G., 2023. "Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  16. Mridha, Bablu & Sarkar, Biswajit & Cárdenas-Barrón, Leopoldo Eduardo & Ramana, G.V. & Yang, Liu, 2024. "Is the advertisement policy for dual-channel profitable for retailing and consumer service of a retail management system under emissions-controlled flexible production system?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  17. Neiba Neiba & N. Tejmani Singh, 2024. "Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 18-31, September.
  18. Tsai, Pei-Hsuan & Kao, Ya-Ling & Kuo, Szu-Yu, 2023. "Exploring the critical factors influencing the outlying island talent recruitment and selection evaluation model: Empirical evidence from Penghu, Taiwan," Evaluation and Program Planning, Elsevier, vol. 99(C).
  19. Tsai, Pei-Hsuan & Tang, Jia-Wei & Ou, Mei-Ling, 2024. "Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  20. Tsai, Pei-Hsuan & Chen, Chih-Jou, 2021. "Entertainment in retailing: Challenges and opportunities in the TV game console industry," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  21. Peng, Yongtao & Wang, Wei & Li, Shuanglin & Veglianti, Eleonora, 2022. "Competition and cooperation in the dual-channel green supply chain with customer satisfaction," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 95-113.
  22. Tan, Lay Peng & Casidy, Riza & Arli, Denni, 2025. "Drivers of strategic green marketing orientation: An SME owner-manager perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  23. Pei-Hsuan Tsai & Chih-Jou Chen & Jia-Wei Tang, 2021. "Key Factors Influencing Talent Retention and Turnover in Convenience Stores: A Comparison of Managers’ and Employees’ Perspectives," SAGE Open, , vol. 11(4), pages 21582440211, December.
  24. Tsai, Pei-Hsuan & Kao, Ya-Ling & Tang, Jia-Wei, 2023. "Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  25. Zheng, Wei-Quan & Cheung, Sze-Man & Zhu, Bo-Wei & Xiong, Lei & Tzeng, Gwo-Hshiung, 2024. "A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  26. Tsai, Pei-Hsuan, 2024. "Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  27. Tsai, Pei-Hsuan & Wang, Ying-Wei & Kao, Hui-Shu, 2022. "Applying DEMATEL-ANP approach to explore the intention to hold roadside wedding banquets in Penghu: A consumers’ perspective," Evaluation and Program Planning, Elsevier, vol. 95(C).
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