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Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention

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Cited by:

  1. Akanksha Saini & Abhishek Kumar & Saroj Kumar Mishra & Sanjay Kumar Kar & Rohit Bansal, 2024. "Do environment-friendly toys have a future? An empirical assessment of buyers' green toys decision-making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(3), pages 5869-5889, March.
  2. Xiangdong Shen & Junbin Wang, 2024. "How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  3. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
  4. Imran Khan & Furrukh Bashir & Rashid Ahmad & Muhammad Ayub, 2021. "Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 3(3), pages 233-242, December.
  5. Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023. "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, vol. 14(2), pages 24-43, December.
  6. Md. Mahedi Hasan & Md. Al Amin & Md. Shamsul Arefin & Tanjim Mostafa, 2024. "Green consumers’ behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious consciousness," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(6), pages 15953-16003, June.
  7. Jian Wang & Fakhar Shahzad, 2024. "Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions," SAGE Open, , vol. 14(2), pages 21582440241, June.
  8. Esther Calderon-Monge & Domingo Ribeiro-Soriano, 2024. "The role of digitalization in business and management: a systematic literature review," Review of Managerial Science, Springer, vol. 18(2), pages 449-491, February.
  9. Tan, Yingsi & Geng, Shuang & Katsumata, Sotaro & Xiong, Xiaojun, 2021. "The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  10. Han, Xiaoyun & Chen, Shuping & Chen, Bing, 2022. "From employee engagement to customer engagement: A multilevel dual-path model of engagement spillover effects in service ecosystems," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  11. Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  12. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2022. "An integrated social network marketing metric for business-to-business SMEs," Journal of Business Research, Elsevier, vol. 150(C), pages 73-88.
  13. Dawei Liu & Jinyang Yu, 2024. "Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators," Information Technology and Management, Springer, vol. 25(3), pages 219-232, September.
  14. Aka, Salih & Buyukdag, Naci, 2021. "How to prevent food waste behaviour? A deep empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  15. Wang, Shuai & Ma, Shuang, 2023. "Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  16. Xie, Chaohong & Chiang, Chung-Yean & Xu, Xianhao & Gong, Yeming, 2023. "The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  17. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  18. Akram, Umair & Lavuri, Rambabu & Mathur, Swati, 2024. "Hey boomer, “your ride has arrived†: Are you willing to continue using the ride-hailing app?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  19. Reimer, Thomas, 2023. "Environmental factors to maximize social media engagement: A comprehensive framework," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  20. Aw, Eugene Cheng-Xi & Kamal Basha, Norazlyn & Ng, Siew Imm & Ho, Jo Ann, 2021. "Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  21. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  22. Ming-Hsiung Hsiao, 2021. "Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 44-55, March.
  23. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  24. Lazaris, Chris & Vrechopoulos, Adam & Sarantopoulos, Panagiotis & Doukidis, Georgios, 2022. "Additive omnichannel atmospheric cues: The mediating effects of cognitive and affective responses on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  25. Nikolaos T. Giannakopoulos & Dimitrios P. Reklitis & Marina C. Terzi & Damianos P. Sakas & Nikos Kanellos, 2024. "Video marketing for decentralized finance platforms’ services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1225-1259, December.
  26. Chun‐Hua Hsiao & Kai‐Yu Tang, 2024. "The role of internet media effects in the sustainable development of animal conservation institutions during the post‐pandemic era: Stimulus‐organism‐response paradigm," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 3786-3808, August.
  27. Akram, Umair & Junaid, Muhammad & Zafar, Abaid Ullah & Li, Zhiwen & Fan, Mingyue, 2021. "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  28. Dorit Zimand-Sheiner & Ofrit Kol & Shalom Levy, 2024. "Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19," Electronic Commerce Research, Springer, vol. 24(4), pages 2405-2426, December.
  29. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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