IDEAS home Printed from https://ideas.repec.org/r/eee/joinma/v53y2021icp96-110.html

Emoji, Playfulness, and Brand Engagement on Twitter

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  2. Chun Yang & Xuqi Chen & Jie Sun & Wei Wei & Wei Miao & Chao Gu, 2022. "Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?," Agriculture, MDPI, vol. 12(6), pages 1-19, June.
  3. Xiao, Tingwen & Wei, Haiying & Chen, Siyun, 2024. "Prominent or subtle: The impact of brand prominence on social media advertisement engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  4. Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
  5. Luning Zang & Linqiang Wang & Dianfeng Zhang & Qingguo Bai, 2026. "Data-driven review of customer engagement: key research themes and future directions," Electronic Commerce Research, Springer, vol. 26(2), pages 1887-1917, April.
  6. Altug Tanaltay & Selcen Ozturkcan & Nihat Kasap, 2026. "Beyond words: emoji patterns in cross-cultural branding," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-19, December.
  7. Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M., 2025. "Emoji marketing: Toward a theory of brand paralinguistics," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 95-112.
  8. E. Sophía Valenzuela-Gálvez & Óscar González-Benito & Álvaro Garrido-Morgado, 2026. "Sound in mode on: how sound stimuli influence customer engagement?," Electronic Commerce Research, Springer, vol. 26(1), pages 783-804, February.
  9. Bashirzadeh, Yashar & Mai, Robert & Faure, Corinne, 2022. "How rich is too rich? Visual design elements in digital marketing communications," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 58-76.
  10. Mihlali Maraule & Rodney Duffett & Tudor Edu, 2025. "Modeling emoji online marketing on websites among young consumers: the moderation effect of age," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.
  11. Jungwoo Lee & Cheong Kim & Kun Chang Lee, 2021. "Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
  12. Avneet Kaur & Sujata Khandai & Jones Mathew, 2023. "Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis," FIIB Business Review, , vol. 12(4), pages 368-385, December.
  13. Yu, Joanne & Dickinger, Astrid & So, Kevin Kam Fung & Egger, Roman, 2024. "Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  14. Adam, Zitian & Yang, Zhiyong, 2026. "Breaking the mold: how visual atypicality shapes brand-generated image virality," International Journal of Research in Marketing, Elsevier, vol. 43(2), pages 436-456.
  15. Dušan Mladenović & Kamil Koštiál & Nikolina Ljepava & Ondřej Částek & Yash Chawla, 2021. "Emojis to conversion on social media: Insights into online consumer engagement and reactions," WORking papers in Management Science (WORMS) WORMS/21/13, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
  16. Matilde Rapezzi, 2026. "Brand language on social media: a systematic literature review," Italian Journal of Marketing, Springer, vol. 2026(1), pages 1-37, December.
  17. Yuexian Zhang & XueYing Wang & Xin Zhao, 2025. "Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce," Electronic Commerce Research, Springer, vol. 25(4), pages 3047-3070, August.
  18. Tobias Maiberger & David Schindler & Nicole Koschate-Fischer, 2024. "Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 119-139, January.
  19. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  20. Li, Yiling & Kim, Hye-jin & Do, Boram & Choi, Jeonghye, 2022. "The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness," Journal of Business Research, Elsevier, vol. 151(C), pages 232-243.
  21. Pedro Almeida & Paulo Rita & Diego Costa Pinto & Márcia Herter, 2024. "The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 543-556, September.
  22. Chen, Jialiang & Wang, Siqin & Ke, Wenxin, 2026. "Wise sage or goofy performer: The double-edged sword effect of chatbots using Chinese Xiehouyu on prosocial consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  23. Yan, Huili & Liao, Qiwei & Xiong, Hao, 2024. "The effect of emojis in travel experience sharing," Annals of Tourism Research, Elsevier, vol. 107(C).
  24. Fang Wang & Adriana F. Gabor & Marko Gacesa & Ernesto Damiani, 2026. "Smiles or tears? How emojis power a semistrong efficient market of bitcoin: A comprehensive analysis of decision tree models," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 12(1), pages 1-25, December.
  25. Xiaohe Dai & Zhiyuan Huang, 2025. "Clear is Popular: The Emoticon Picture Clarity Affects Consumer Service Satisfaction," SAGE Open, , vol. 15(1), pages 21582440251, February.
  26. Shanshan Shang & Jilan Wu & HuiFang Qu & Qingfeng Zeng, 2025. "Danmaku in the serious live streaming context: the mediating roles of self-determination and cognitive load," Information Technology and Management, Springer, vol. 26(4), pages 593-608, December.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.