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Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Citations

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Cited by:

  1. Ma, Ruqiu & Zhang, Bei, 2025. "Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  2. Aboul-Dahab, Sameh & Agag, Gomaa & Hassan Abdelmoety, Ziad, 2021. "Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  3. Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  4. Victoria-Sophie Osburg & Iain Davies & Vignesh Yoganathan & Fraser McLeay, 2021. "Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 169(2), pages 201-210, March.
  5. Wang, Fang & Du, Zhao & Wang, Shan, 2023. "Information multidimensionality in online customer reviews," Journal of Business Research, Elsevier, vol. 159(C).
  6. Zhang, Min & Li, Yiwei & Sun, Yuxuan & Sun, Lin, 2025. "I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail," Journal of Business Research, Elsevier, vol. 194(C).
  7. Li, Menglin & Jin, Yufang & Zhang, Jurui & Liu, Raymond, 2022. "Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  8. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
  9. Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
  10. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," Journal of Business Research, Elsevier, vol. 135(C), pages 508-518.
  11. Zhaohua Deng & Guorui Fan & Zihao Deng & Bin Wang, 2024. "Why Doctors Participate in Teams of Online Health Communities? A Social Identity and Brand Resource Perspective," Information Systems Frontiers, Springer, vol. 26(5), pages 1915-1941, October.
  12. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
  13. Uddin, Mohiy & Siddiqui, Danish Ahmed, 2026. "How Societal and Individual Diversity Affect Brand Equity of High Versus Low Involvement Products," EconStor Preprints 341074, ZBW - Leibniz Information Centre for Economics.
  14. Wang, Xingyuan & Xu, Zhiying, 2026. "Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  15. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.
  16. Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2024. "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  17. Victoria-Sophie Osburg & Vignesh Yoganathan & Fabian Bartsch & Mbaye Fall Diallo & Hongfei Liu, 2024. "How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets," Journal of Business Ethics, Springer, vol. 191(4), pages 713-738, May.
  18. Osburg, Victoria-Sophie & Yoganathan, Vignesh & McLeay, Fraser & Diallo, Mbaye Fall, 2022. "(In)compatibilities in sustainable luxury signals," Ecological Economics, Elsevier, vol. 196(C).
  19. Na, Zhao & Hashim, Nik Mohd Hazrul Nik & Kakuda, Nakaya & Si, Shuyang, 2025. "Charging the soul: Tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits," Technology in Society, Elsevier, vol. 82(C).
  20. Pei Li & Chunmao Wu & Charles Spence, 2023. "Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  21. Khizar Hayat & Zhu Jianjun & Sharafat Ali & Mohammed Moosa Ageli, 2023. "Eco-advertising and Ban-on-Plastic: the Influence of CSR Green Practices on Green Impulse Behavior," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(4), pages 3741-3770, December.
  22. Hang Liu & Bingling Wei, 2025. "Value Synergy or Trade-Offs? Configuring Ethical Consumption of Agri-Products in E-Commerce Poverty Alleviation: A fsQCA Study," SAGE Open, , vol. 15(4), pages 21582440251, October.
  23. Althuizen, Niek & Sánchez Sánchez, Carlos Raúl & Osburg, Victoria-Sophie & Batt, Verena & Falter, Mareike, 2026. "Purpose and profit: Understanding consumer reactions to social enterprises in retail and services," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  24. Toti, Jean-François & Diallo, Mbaye Fall & Huaman-Ramirez, Richard, 2021. "Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control," Journal of Business Research, Elsevier, vol. 131(C), pages 168-182.
  25. Lazaris, Chris & Vrechopoulos, Adam & Sarantopoulos, Panagiotis & Doukidis, Georgios, 2022. "Additive omnichannel atmospheric cues: The mediating effects of cognitive and affective responses on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  26. Zhang, Ruoxi & Fang, Jiaming & Han, Lintong & Liao, Miyan, 2026. "Is more human-like better? The impact of virtual streamer language naturalness on user engagement," Technological Forecasting and Social Change, Elsevier, vol. 222(C).
  27. Dessart, Laurence & Standaert, Willem, 2023. "Strategic storytelling in the age of sustainability," Business Horizons, Elsevier, vol. 66(3), pages 371-385.
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