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Effects of age, need for cognition, and affective intensity on advertising effectiveness

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Cited by:

  1. Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
  2. Chundong Zheng & Huan Niu & Han Wang, 2024. "No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(1), pages 27-49, March.
  3. Gauzente, Claire & Roy, Yves, 2012. "Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 78-87.
  4. Leoni Schilling & Sabrina Hegner & Ardion Beldad & Elif Durmaz & Gerrit Hirschfeld, 2024. "Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public’s Attitude Toward Russians Living in Germany," SAGE Open, , vol. 14(2), pages 21582440241, June.
  5. Arturas Kaklauskas & Ieva Ubarte & Matas Kozlovas & Justas Cerkauskas & Dainius Raupys & Irene Lill & Raido Puust, 2020. "Video Neuroadvertising Recommender System," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 14(1), pages 1-9.
  6. Richard Huaman-Ramirez & Dwight Merunka, 2019. "Brand experience effects on brand attachment: The role of brand trust, age, and income," Post-Print hal-02118504, HAL.
  7. Dina Mardhatilah & Azizah Omar & Ramayah Thurasamy & Rosa Prafitri Juniarti, 2023. "Digital Consumer Engagement: Examining the Impact of Audio and Visual Stimuli Exposure in Social Media," Information Management and Business Review, AMH International, vol. 15(4), pages 94-108.
  8. Ana C. Martinez-Levy & Dario Rossi & Giulia Cartocci & Marco Mancini & Gianluca Flumeri & Arianna Trettel & Fabio Babiloni & Patrizia Cherubino, 2022. "Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 53-75, March.
  9. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
  10. Claeys, An-Sofie & Cauberghe, Verolien, 2014. "What makes crisis response strategies work? The impact of crisis involvement and message framing," Journal of Business Research, Elsevier, vol. 67(2), pages 182-189.
  11. Kaushik, Kapil & Mishra, Abhishek & Cyr, Dianne, 2023. "‘Riding out the pandemic’: The role of brand message appeals on social media in shaping consumer responses," Journal of Business Research, Elsevier, vol. 155(PA).
  12. Ho Truc Vi & Vo Thi Ngoc Thuy, 2025. "Relationships Among Time Orientations, Attitudes, and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics," SAGE Open, , vol. 15(3), pages 21582440251, July.
  13. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
  14. Wanying Chen & Lei Zhang & Siyu Yang & Zixu Shen & Fang Xie & Valerie Benson, 2025. "Age differences in preference and memory for advertisements: the roles of advertisement type and product type," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-8, December.
  15. Cheong Kim & Hyeon Gyu Jeon & Kun Chang Lee, 2020. "Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
  16. Swimberghe, Krist & Darrat, Mahmoud A. & Beal, Brent D. & Astakhova, Marina, 2018. "Examining a psychological sense of brand community in elderly consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 171-178.
  17. Andinet Worku Gebreselassie & Roger Bougie, 2024. "The influence of taboo level on emotional versus rational user-generated messages," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(4), pages 999-1025, December.
  18. Rita Ferreira Gomes & Beatriz Casais, 2018. "Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 591-607, December.
  19. Sabrina Hegner & Leoni Schilling & Ardion Beldad & Elif Durmaz & Gerrit Hirschfeld, 2025. "Navigating the Aftermath: Crisis Communication Strategies of Muslim Organizations in the Wake of Terror Attacks Conducted by Islamist Fundamentalists," SAGE Open, , vol. 15(4), pages 21582440251, December.
  20. Ivana Kursan Milakovic & Mirela Mihic, 2015. "Predictors And Outcome Of Attitudes Towards Advertising: Demographics, Personal Factors And Wom," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(2), pages 409-432, december.
  21. Kuppelwieser, Volker G. & Sarstedt, Marko, 2014. "Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link," Journal of Business Research, Elsevier, vol. 67(12), pages 2620-2627.
  22. Mohadese Ghayoomi Javinani & Shahab Alddin Shokri, 2014. "Role of Psychological Factors on Advertising Effectiveness," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(10), pages 449-454, October.
  23. Beatriz Casais & João F. Proença, 2022. "The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 623-647, September.
  24. Adriana Dima & Elena Radu & Ecaterina Milica Dobrota & Adrian Otoiu & Alina Florentina Saracu, 2023. "Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1095-1095, November.
  25. Wei, Yujie & Donthu, Naveen & Bernhardt, Kenneth L., 2013. "Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations," Journal of Business Research, Elsevier, vol. 66(11), pages 2171-2177.
  26. Matušínská Kateřina & Stoklasa Michal, 2022. "The appeals and level of involvement influencing purchasing decision," Management & Marketing, Sciendo, vol. 17(3), pages 234-254, September.
  27. Kuppelwieser, Volker G. & Sarstedt, Marko & Tuzovic, Sven, 2014. "The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013)," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 156-161.
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