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Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors

Citations

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Cited by:

  1. Jielin Yin & Yangyang Zhao & Zhenzhong Ma & Siqi Chen & Miaomiao Li, 2025. "Customer citizenship behavior and customer perceived value in China: the mediating role of value co-creation experience," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  2. Shuo Hao & Pei Li & Nannan Zhang & Yang Du & Rui Liang & Ziyang Liu, 2025. "Unveiling green perception effect: How live streaming scenes and green information influence purchase intention of prepared dishes," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 71(10), pages 537-549.
  3. Caner Dincer & Banu Dincer, 2023. "Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics," Sustainability, MDPI, vol. 15(1), pages 1-27, January.
  4. Sengupta, Sanchayan & Rokonuzzaman, Md & Kumar Jaiswal, Anand & Filieri, Raffaele, 2025. "Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective," Journal of Business Research, Elsevier, vol. 191(C).
  5. Ding, Dan & Xu, Xiaoyan & Phan, Tuan Q., 2026. "The impact of source-based aggregation on content consumption behaviors," Journal of Business Research, Elsevier, vol. 205(C).
  6. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
  7. Lingzhi Brian Fang & Tan Cheng & Heng Yang & Yajing Duan, 2025. "Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  8. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  9. Xiao Liu & Xiaoyong Zheng, 2024. "The persuasive power of social media influencers in brand credibility and purchase intention," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
  10. Ling Peng & Ifraz Adeel & Arslan Ayub & Zeeshan Rasool, 2024. "Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity," SAGE Open, , vol. 14(1), pages 21582440231, January.
  11. Mican Daniel & Andreica Mihuț Ioana Sorina & Sterie Luigia-Gabriela & Sitar-Taut Dan-Andrei, 2022. "Overview on Social Media User Behavior during the COVID-19 Pandemic: From Fear of Missing Out and Social Networking Fatigue to Privacy Concerns," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 67(2), pages 21-32, August.
  12. Shaheer, Noman & Chen, Liang & Yi, Jingtao & Li, Sali & Su, Huiwen, 2024. "Network effects, word of mouth, and entry performance: A study of digital freemium products," Journal of World Business, Elsevier, vol. 59(6).
  13. Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025. "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, vol. 75(3), pages 1937-1997, September.
  14. Zhao, Xi & Lin, Chunyi & Knerr-Sievers, Beatrice & Lu, Qiuting & Mardani, Abbas, 2023. "The impact of institutional environment on entrepreneurial performance in micro E-commerce for Women: The mediating role of entrepreneurial network," Journal of Business Research, Elsevier, vol. 154(C).
  15. Reimer, Thomas, 2023. "Environmental factors to maximize social media engagement: A comprehensive framework," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  16. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
  17. Tong Zhang & Qi Jiang & Wuyang Hu & Zhanguo Zhu, 2025. "Consumption Poverty Alleviation: The Role of Poverty Attribution and Attitude in Poverty Alleviation Product Purchase," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 3631-3646, June.
  18. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  19. Anandhi Elangovan & Manivannan Babu, 2024. "Decoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 213-222, October.
  20. Bilal Khalid, 2025. "Determinants of Audience Engagement among Virtual YouTubers," Virtual Economics, The London Academy of Science and Business, vol. 8(4), pages 7-28, December.
  21. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  22. Jian Wang & Fakhar Shahzad, 2024. "Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions," SAGE Open, , vol. 14(2), pages 21582440241, June.
  23. Alarcón-del-Amo, María-del-Carmen & Rialp, Alex & Rialp, Josep & López-Belbeze, Pilar, 2024. "Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships," International Business Review, Elsevier, vol. 33(5).
  24. Song, Shijie & Yao, Xinlin & Zhao, Yuxiang Chris & Ba, Zhichao, 2024. "Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  25. R. Filieri & F. Acikgoz & D. Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Post-Print hal-04713695, HAL.
  26. repec:bcp:journl:v:8:y:2024:i:9:p:605-617 is not listed on IDEAS
  27. Wu, Haoyu & Li, Wu, 2026. "Environmental guardians: How virtual influencers and human influencers can more effectively promote green products," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  28. Salvatore M. Lombardo, 2024. "The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty," Italian Journal of Marketing, Springer, vol. 2024(3), pages 247-265, September.
  29. Phillips, Duygu & Moore, Curt B. & Rutherford, Matthew W., 2025. "Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective," Journal of Business Research, Elsevier, vol. 186(C).
  30. Sun, Jianmin & Sarfraz, Muddassar & Ivascu, Larisa & Han, Heesup & Ozturk, Ilknur, 2024. "Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  31. Nora Sharkasi & Saeid Rezakhah & Gomaa Agag, 2025. "A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 744-779, September.
  32. Zhangchao & Wei Chien Ng & Yu Qing Soong, 2024. "Impact of Social Media Influencers on Consumers’ Well-Being and Purchase Intention. A Case Study on Douyin Platform," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(14), pages 355-370, December.
  33. Lili Wang & Hanyu (Yuki) Chen & Xuan Zhang, 2024. "Make a good impression: Recommend different products for self-presentation," Australian Journal of Management, Australian School of Business, vol. 49(4), pages 581-604, November.
  34. Shunfeng Zhang & Linghao Zhang, 2023. "The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital," SAGE Open, , vol. 13(2), pages 21582440231, May.
  35. Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  36. Wenjia Li & Huangyi Ding & Guifen Xu & Jidong Yang, 2023. "The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
  37. SHWEDEH Fanar & DABASH Amro & DABBAGH Tamadher AL & ABURAYYA Ahmad, 2024. "Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies," Foundations of Management, Sciendo, vol. 16(1), pages 345-358.
  38. Junyu Long & Norzaidahwati Zaidin & Xiaojun Mai, 2024. "Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior," Future Business Journal, Springer, vol. 10(1), pages 1-17, December.
  39. Fangxuan Li, 2025. "When and why personalized tourism recommendations reduce purchase intention?," Information Technology & Tourism, Springer, vol. 27(1), pages 285-305, March.
  40. Sardar, Sainaz & Tata, Sai Vijay & Sarkar, Subhro, 2024. "Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  41. Guo, Rui & Wang, Yuchen, 2024. "Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  42. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  43. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  44. Zhuang, Yiming & Xu, Xun, 2025. "Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  45. Filieri, Raffaele & Acikgoz, Fulya & Du, Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 160(C).
  46. Zheng Shen, 2023. "Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms," SAGE Open, , vol. 13(4), pages 21582440231, December.
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