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Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Citations

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Cited by:

  1. Hoang Minh Dao & Minh Le Bui & Duc Hoang & Luis F. Martinez, 2025. "Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 668-696, September.
  2. Monika Boguszewicz-Kreft & Vesna Sesar & Jan Kreft, 2026. "“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 53(1), pages 41-58, March.
  3. Chelsea L. Woods, 2022. "Extinguishing a Fictional Fire: Responding to Emotional and Misinformed Audiences," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 239-252, November.
  4. Gong, Heming & Bian, Xuemei & Zheng, Chundong, 2024. "Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  5. Li, Yaoqi & Liu, Biqiang & Xie, Lishan, 2022. "Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments," Journal of Business Research, Elsevier, vol. 150(C), pages 553-566.
  6. Oğuzhan Öztürk & Rıdvan Kocaman & Dominik K. Kanbach, 2024. "How to design bibliometric research: an overview and a framework proposal," Review of Managerial Science, Springer, vol. 18(11), pages 3333-3361, November.
  7. Godswill Agu Agu & Nnamdi O. Madichie & Sunday Chizobam Onyeokoro & Gazie S. Okpara & Onwubiko Ngozi Dike & Tade Daniel Omotosho & Clara Margaça, 2026. "Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness," Italian Journal of Marketing, Springer, vol. 2026(1), pages 1-25, December.
  8. Sun Dapeng & Ma Jun & Zhu Di & Zhu Jia, 2025. "From Social Media Influence to Economic Performance: The Capital Conversion Mechanism of Rural Internet Celebrities in China," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 19(1), pages 1-17.
  9. Chih-Hui Hsiao & Kuan-Yang Chen & Shih-Shuo Yeh & Yi-Tsen Hsieh & Tzung-Cheng Huan, 2025. "Does Negative Publicity Change Tourists’ Advocacy Intention on Online Hotel Websites? Searching for Answers from an Online Travel Agency Study," Service Science, INFORMS, vol. 17(1), pages 58-70, March.
  10. Sun, Yijia & Zheng, Chundong & Ma, Ke, 2026. "Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  11. Waku Ogiso & Hiroaki Funahashi & Yoshiyuki Mano, 2022. "Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?," Social Sciences, MDPI, vol. 11(8), pages 1-18, August.
  12. Pati, Arnav & Pradhan, Debasis & Moharana, Tapas Ranjan & Chaudhuri, Himadri Roy & Rup, Bikash Kumar, 2025. "Forty Years of Brand Logo Literature: A Review and Future Research Directions," Journal of Business Research, Elsevier, vol. 200(C).
  13. Endang Hariningsih & Budhi Haryanto & Lilik Wahyudi & Catur Sugiarto, 2025. "Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis," Management Review Quarterly, Springer, vol. 75(3), pages 1937-1997, September.
  14. Corina Pelau & Puiu Nistoreanu & Laura Lazar & Ruxandra Badescu, 2022. "Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
  15. Alida Volkmer, Sara & Meißner, Martin, 2024. "Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 185(C).
  16. Antonino F. Alejandro & Ma. Corazon C. Villanueva & Romnick M. Maestre & Jan Heinrich S. Pugal, 2025. "The Effect of Celebrity Endorsements on Students’ Brand Awareness and Purchase Intention to Dine at Selected Fast-Food Restaurants," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 3321-3340, January.
  17. Barbosa, Belém & Añaña, Edar, 2023. "The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  18. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  19. Kittur, Prathamesh & Agarwal, Shailja, 2024. "Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships," Journal of Business Research, Elsevier, vol. 180(C).
  20. Teresa Borges-Tiago, Maria & Santiago, Joanna & Tiago, Flavio, 2023. "Mega or macro social media influencers: Who endorses brands better?," Journal of Business Research, Elsevier, vol. 157(C).
  21. Wilson, Rick T. & Baack, Daniel W., 2023. "How the credibility of places affects the processing of advertising claims: A partial test of the B2B communication effects model," Journal of Business Research, Elsevier, vol. 168(C).
  22. Boukis, Achilleas, 2023. "Storytelling in initial coin offerings: Attracting investment or gaining referrals?," Journal of Business Research, Elsevier, vol. 160(C).
  23. Ritesh Jain & Edwina Luck & Shane Mathews & Lisa Schuster, 2022. "Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
  24. Li, Huajun & Lei, Yueqiu & Zhou, Qi & Yuan, Hong, 2023. "Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  25. Adel A. Al-Wugayan, 2023. "Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 369-391, June.
  26. Chang, Jung-Hua & Chen, Jyun-Yu, 2022. "Let the sports endorser speak: Combination of endorser type, color, and copy," Journal of Business Research, Elsevier, vol. 144(C), pages 939-950.
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