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Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study

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Cited by:

  1. Nawres, Darragi & Nedra, Bahri-Ammari & Yousaf, Anish & Mishra, Abhishek, 2024. "The role of augmented reality in shaping purchase intentions and WOM for luxury products," Journal of Business Research, Elsevier, vol. 171(C).
  2. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  3. Anja Lambrecht & Carsten Baumgarth & Jörg Henseler, 2025. "Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 298-314, July.
  4. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  5. Qin, Hong & Osatuyi, Babajide & Xu, Lu, 2021. "How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  6. Kyung Young Lee & Reihane Sobhaeerooy & Lorn Sheehan, 2025. "Navigating the digital transformation of ocean tourism industries: insights from the literature and industry experts," Information Technology & Tourism, Springer, vol. 27(2), pages 345-384, June.
  7. Rumokoy, Farlane S. & Frank, Björn, 2025. "Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  8. Aslam, Usman, 2023. "Understanding the usability of retail fashion brand chatbots: Evidence from customer expectations and experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  9. Zhang, Min & Li, Yiwei & Sun, Yuxuan & Sun, Lin, 2025. "I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail," Journal of Business Research, Elsevier, vol. 194(C).
  10. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
  11. Jeganathan, Kishokanth & Szymkowiak, Andrzej, 2025. "Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  12. T. M. Rofin & Sreejith Alathur, 2024. "Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(2), pages 121-139, April.
  13. Abderrahim Lakehal & Adel Alti & Boubakeur Annane, 2025. "CORES: Context-Aware Emotion-Driven Recommendation System-Based LLM to Improve Virtual Shopping Experiences," Future Internet, MDPI, vol. 17(2), pages 1-31, February.
  14. Chakraborty, Debarun & Polisetty, Aruna & G, Sowmya & Rana, Nripendra P. & Khorana, Sangeeta, 2024. "Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Grewal, Dhruv & Roggeveen, Anne L. & Benoit, Sabine & Lucila Osorio Andrade, María & Wetzels, Ruud & Wetzels, Martin, 2025. "A new era of technology-infused retailing," Journal of Business Research, Elsevier, vol. 188(C).
  16. Nadeem, Waqar & Ashraf, Abdul R. & Kumar, V., 2025. "Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response," Journal of Business Research, Elsevier, vol. 192(C).
  17. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
  18. Schultz, Carsten D. & Kumar, Harish, 2024. "ARvolution: Decoding consumer motivation and value dimensions in augmented reality," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  19. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  20. Ali Hassan Najmi & Waleed Salim Alhalafawy & Marwa Zaki Tawfiq Zaki, 2023. "Developing a Sustainable Environment Based on Augmented Reality to Educate Adolescents about the Dangers of Electronic Gaming Addiction," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
  21. Rana Muhammad Sohail Jafar & Wasim Ahmad & Yi Chen, 2024. "Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse," SAGE Open, , vol. 14(2), pages 21582440241, June.
  22. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  23. Söderström, Charlotte & Mikalef, Patrick & Dypvik Landmark, Andreas & Gupta, Shivam, 2024. "Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation," Journal of Business Research, Elsevier, vol. 182(C).
  24. Yi Wang & Wei Han, 2022. "The Influence of Destination Promotion Videos on Residents’ Sense of Empowerment and Support for Tourism," SAGE Open, , vol. 12(3), pages 21582440221, July.
  25. Chekembayeva, Gaukhar & Garaus, Marion & Schmidt, Orsolya, 2023. "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  26. Giang Hoai Kieu Le & Ky Van Nguyen, 2025. "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(6), pages 112-131.
  27. Roh, Taewoo & Xiao, Shufeng & Park, Byung Il, 2024. "What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  28. Chongwu Bi & Xinyu Cui & Zhuo Sun & Yan Jin, 2025. "Thinking AI or feeling AI? The effect of AI on consumers’ willingness to purchase healthy food from the perspective of nudge," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-15, December.
  29. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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