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The effects of augmented reality mobile app advertising: Viral marketing via shared social experience

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Cited by:

  1. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  2. Anja Lambrecht & Carsten Baumgarth & Jörg Henseler, 2025. "Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 298-314, July.
  3. Jingzhe Gao & Haixiao Wei, 2025. "The battle between channel distribution and traffic purchases: a perspective of the mobile application market," Operational Research, Springer, vol. 25(2), pages 1-25, June.
  4. Huang, Tseng-Lung & Tsiotsou, Rodoula H. & Liu, Ben S., 2023. "Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  5. Qin, Hong & Osatuyi, Babajide & Xu, Lu, 2021. "How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  6. Paul M. Anglin & Yanmin Gao, 2023. "Value of Communication and Social Media: An Equilibrium Theory of Messaging," The Journal of Real Estate Finance and Economics, Springer, vol. 66(4), pages 861-903, May.
  7. Jie-Hao Shao & E. Zhang & Yi Xiang & Ran-Zhe Jing, 2024. "Efficient combinations of dual incentives on social networks to achieve viral spread," Electronic Commerce Research, Springer, vol. 24(4), pages 2381-2404, December.
  8. Shuxian Li & Shan Jiang, 2023. "The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
  9. Sorooshian, Shahryar, 2024. "Enhanced methodology to assess business research community serving extended realities movement," Socio-Economic Planning Sciences, Elsevier, vol. 95(C).
  10. Azemi, Yllka & Ozuem, Wilson & Wiid, Ria & Hobson, Ana, 2022. "Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  11. Fatih Ercan & Kürşad Sayın & Taner Dalgın & Kansu Gençer, 2025. "A Bibliometric and Systematic Review of Publications on Augmented Reality in Sustainable Tourism," Sustainability, MDPI, vol. 17(4), pages 1-28, February.
  12. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  13. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  14. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
  15. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2021. "Mobile apps for SME business sustainability during COVID-19 and onwards," Journal of Business Research, Elsevier, vol. 135(C), pages 28-39.
  16. Ha-Lim Rhee & Kyu-Hye Lee, 2021. "Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
  17. Prakash Singh & Lokesh Arora & Vimal Bhatt & Prabhat Kumar & Binod Sinha, 2025. "The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions," SAGE Open, , vol. 15(2), pages 21582440251, June.
  18. Shamim, Amjad & Abid, Muhammad Farrukh & Ahmad, Farooq, 2024. "S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  19. Anupama Ambika & Hyunju Shin & Varsha Jain, 2025. "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 55-79, February.
  20. Schultz, Carsten D. & Kumar, Harish, 2024. "ARvolution: Decoding consumer motivation and value dimensions in augmented reality," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  21. Norah Saud H. AL Hilal, 2023. "The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
  22. Lin, Kuan-Yu & Huang, Travis K., 2024. "Shopping in the digital world: How augmented reality mobile applications trigger customer engagement," Technology in Society, Elsevier, vol. 77(C).
  23. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
  24. Minglu Wang & Shanshan Liu & Lingling Hu & Jong-Yoon Lee, 2023. "A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy," Sustainability, MDPI, vol. 15(12), pages 1-14, June.
  25. Minglu Wang & Jong-Yoon Lee & Shanshan Liu & Lingling Hu, 2023. "The Role of Emotional Responses in the VR Exhibition Continued Usage Intention: A Moderated Mediation Model," IJERPH, MDPI, vol. 20(6), pages 1-14, March.
  26. Xiaowei Fan & Jiyao Xun & Les Dolega & Lin Xiong, 2025. "The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis," Sustainability, MDPI, vol. 17(2), pages 1-37, January.
  27. Wenting Wang & Sixue Wu, 2024. "Analyzing User Psychology and Behavior in Short-Form Video Shopping Platforms: An Integrated TAM and ISS Model Approach," SAGE Open, , vol. 14(4), pages 21582440241, October.
  28. Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
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