IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i12p9153-d1164847.html
   My bibliography  Save this article

A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy

Author

Listed:
  • Minglu Wang

    (School of Art, Qilu University of Technology, Jinan 250353, China)

  • Shanshan Liu

    (School of Communication, Nanyang Institute of Technology, Nanyang 473004, China)

  • Lingling Hu

    (School of Art, Qilu University of Technology, Jinan 250353, China)

  • Jong-Yoon Lee

    (School of Art, Sangmyung University, Cheonan 330-720, Republic of Korea)

Abstract

With the development of information technology, many well-known art museums and galleries have adopted metaverse exhibitions for online display and dissemination of art information, building sustainable ways to participate in and experience art. Users can access the metaverse exhibition platform through the internet and enjoy classic artworks in the virtual space, which has gained many forms of artistic perception and improved physical and mental health. Currently, the factors affecting user use intentions in existing metaverse exhibition studies still need to be clarified and need to be studied in depth. This paper explores the relationship between users’ entertainment experience, educational experience, presence, affective responses, and use intention through a survey of 536 users who had experienced a metaverse exhibition. The research results show that users’ use intentions are influenced by entertainment experiences and educational experiences. Presence mediates between entertainment experiences and educational experiences on use intention. Affective responses play a moderating role between the educational experience and use intention. This study provides a relevant theoretical basis for sustainable urban and socio-economic development from a digital perspective. At the same time, this study enables the metaverse exhibition platform to design and create valuable and healthy artistic content with higher quality. The emotional state of the user’s experience was better attended to so that mental health was enhanced and managed. Furthermore, it also provided a guidance program for the development of educational experience and economic sustainability of the exhibition industry.

Suggested Citation

  • Minglu Wang & Shanshan Liu & Lingling Hu & Jong-Yoon Lee, 2023. "A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy," Sustainability, MDPI, vol. 15(12), pages 1-14, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9153-:d:1164847
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/12/9153/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/12/9153/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christian Montag & Bernd Lachmann & Marc Herrlich & Katharina Zweig, 2019. "Addictive Features of Social Media/Messenger Platforms and Freemium Games against the Background of Psychological and Economic Theories," IJERPH, MDPI, vol. 16(14), pages 1-16, July.
    2. Sabakun Naher Shetu & Md. Muzahidul Islam & Sadia Islam Promi, 2022. "An Empirical Investigation of the Continued Usage Intention of Digital Wallets: The Moderating Role of Perceived Technological Innovativeness," Future Business Journal, Springer, vol. 8(1), pages 1-17, December.
    3. Ryan Yung & Catheryn Khoo-Lattimore & Leigh Ellen Potter, 2021. "Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(11), pages 1505-1525, June.
    4. Sung, Eunyoung (Christine), 2021. "The effects of augmented reality mobile app advertising: Viral marketing via shared social experience," Journal of Business Research, Elsevier, vol. 122(C), pages 75-87.
    5. Ling-Long Tsai, 2022. "Factors That Influence Virtual Tourism Holistic Image: The Moderating Role of Sense of Presence," Sustainability, MDPI, vol. 14(1), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abeer F. Alkhwaldi, 2024. "Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology," Sustainability, MDPI, vol. 16(2), pages 1-24, January.
    2. Jadranka Musulin & Vjeran Strahonja, 2023. "User Experience, Business Models, and Service Design in Concert: Towards a General Methodological Framework for Value Proposition Enhancement," Sustainability, MDPI, vol. 15(16), pages 1-30, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Minglu Wang & Jong-Yoon Lee & Shanshan Liu & Lingling Hu, 2023. "The Role of Emotional Responses in the VR Exhibition Continued Usage Intention: A Moderated Mediation Model," IJERPH, MDPI, vol. 20(6), pages 1-14, March.
    2. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Jin Pyo Lee & Hanhyeok Jang & Yeonwoo Jang & Hyeonseo Song & Suwoo Lee & Pooi See Lee & Jiyun Kim, 2024. "Encoding of multi-modal emotional information via personalized skin-integrated wireless facial interface," Nature Communications, Nature, vol. 15(1), pages 1-13, December.
    5. Kashfia Maisha & Sabakun Naher Shetu, 2023. "Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    6. Raquel Camprubí & Ariadna Gassiot-Melian, 2023. "Advances in Tourism Image and Branding," Sustainability, MDPI, vol. 15(4), pages 1-3, February.
    7. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
    8. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2021. "Mobile apps for SME business sustainability during COVID-19 and onwards," Journal of Business Research, Elsevier, vol. 135(C), pages 28-39.
    9. Olatz Lopez-Fernandez, 2021. "Emerging Health and Education Issues Related to Internet Technologies and Addictive Problems," IJERPH, MDPI, vol. 18(1), pages 1-19, January.
    10. Shota Ichihashi & Byung-Cheol Kim, 2023. "Addictive Platforms," Management Science, INFORMS, vol. 69(2), pages 1127-1145, February.
    11. Huang, Tseng-Lung & Tsiotsou, Rodoula H. & Liu, Ben S., 2023. "Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    12. Paul M. Anglin & Yanmin Gao, 2023. "Value of Communication and Social Media: An Equilibrium Theory of Messaging," The Journal of Real Estate Finance and Economics, Springer, vol. 66(4), pages 861-903, May.
    13. Waseem Ahmad Khan & Zain Ul Abideen, 2023. "Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
    14. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    15. Shuxian Li & Shan Jiang, 2023. "The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    16. Azemi, Yllka & Ozuem, Wilson & Wiid, Ria & Hobson, Ana, 2022. "Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    17. Schirpke, Uta & Ghermandi, Andrea & Sinclair, Michael & Van Berkel, Derek & Fox, Nathan & Vargas, Leonardo & Willemen, Louise, 2023. "Emerging technologies for assessing ecosystem services: A synthesis of opportunities and challenges," Ecosystem Services, Elsevier, vol. 63(C).
    18. Norah Saud H. AL Hilal, 2023. "The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    19. Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
    20. Junwei Chen & Xiaohong Wu & Ivan Ka Wai Lai, 2023. "A Systematic Literature Review of Virtual Technology in Hospitality and Tourism (2013–2022)," SAGE Open, , vol. 13(3), pages 21582440231, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9153-:d:1164847. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.