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Sustainable marketing activities of traditional fashion market and brand loyalty

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  1. Dan-Cristian Dabija & Veronica Câmpian & Anna-Rebeka Pop & Raluca Bãbu?, 2022. "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 891-934, September.
  2. Umut Ünal & Rıfgı Buğra Bağcı & Mertcan Taşçıoğlu, 2024. "The perfect combination to win the competition: Bringing sustainability and customer experience together," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4806-4824, July.
  3. Kwame Owusu Boakye & Isaac Nyarko Adu & Michael Kyei-Frimpong & Evelyn Twumasi, 2024. "Gaining competitive advantage through integrated talent development and engagement practices in the telecommunication sector; the mediating role of corporate image," Future Business Journal, Springer, vol. 10(1), pages 1-15, December.
  4. Subhasis Ray & Lipsa Nayak, 2023. "Marketing Sustainable Fashion: Trends and Future Directions," Sustainability, MDPI, vol. 15(7), pages 1-28, April.
  5. Anna Watson & Rozenn Perrigot & Olufunmilola (Lola) Dada, 2024. "The effects of green brand image on brand loyalty: The case of mainstream fast food brands," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 806-819, February.
  6. Mohammad Amin Darzi & Sadra Ahmadi & Sajjad Shokouhyar, 2025. "Cross-cultural ranking of cellphone life cycle issues for strategic CSR marketing with social media-based AHP," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(2), pages 3201-3232, February.
  7. Kara, Karahan & Yalçın, Galip Cihan & Akagün Ergin, Elif & Simic, Vladimir & Pamucar, Dragan, 2024. "A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
  8. Nuanphromsakul, Kajohnjak & Szczepańska-Woszczyna, Katarzyna & Kot, Sebastian & Chaveesuk, Singha & Chaiyasoonthorn, Wornchanok, 2022. "Sustainability of Rubber Farmers Cooperatives: Empirical Evaluation of Determining Factors," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(4), December.
  9. Arooj Rashid & Louise Spry & Christopher Pich, 2024. "A proposed brand architecture model for UK fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 516-528, September.
  10. Yannopoulou, Natalia & Chandrasapth, Koblarp & Bian, Xuemei & Jin, Boyi & Gupta, Suraksha & Liu, Martin J., 2024. "How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand," Journal of Business Research, Elsevier, vol. 182(C).
  11. Aileen H. Chen & Ryan Y. Wu, 2022. "Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination," Sustainability, MDPI, vol. 14(12), pages 1-22, June.
  12. Lee, Stacy H.N. & Chang, Hyo Jung (Julie) & Zhao, Li, 2023. "The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  13. Neil Richardson, 2022. "How new sustainability typologies will reshape traditional approaches to loyalty," Italian Journal of Marketing, Springer, vol. 2022(3), pages 289-315, September.
  14. Plotkina, Daria & Rabeson, Landisoa & Bambauer-Sachse, Silke, 2025. "The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  15. Srivastava, Shefali & Dwivedi, Ashish & Mangla, Sachin Kumar & Dey, Bidit L. & Koufopoulos, Dimitrios N., 2024. "Mindfully fashioned: Sustaining style through product value retention," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  16. Olson, Erik L., 2022. "‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions," Journal of Business Research, Elsevier, vol. 150(C), pages 389-398.
  17. Amoako, George Kofi & Dartey-Baah, Kwasi & Naatu, Felicia & Acquah, Innocent Senyo Kwasi & Gabrah, Antoinette Yaa Benewaa, 2024. "Corporate social responsibility and brand performance: Evidence from Ghana," Journal of International Management, Elsevier, vol. 30(4).
  18. Jacobs, Nele & Swoboda, Bernhard, 2025. "How perceived stakeholder orientations affect consumers’ perceived firm innovativeness across nations," Journal of Business Research, Elsevier, vol. 189(C).
  19. Ashish Ashok Uikey & Ruturaj Baber & Zericho R Marak, 2025. "Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users," Post-Print hal-04925852, HAL.
  20. Alena Kusá & Marianna Urmínová, 2020. "Communication as a Part of Identity of Sustainable Subjects in Fashion," JRFM, MDPI, vol. 13(12), pages 1-16, December.
  21. Asim Vehbi & Panteha Farmanesh & Niloofar Solati Dehkordi, 2025. "Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?," Sustainability, MDPI, vol. 17(5), pages 1-18, February.
  22. Janssen, Catherine & Swaen, Valérie & Du, Shuili, 2022. "Is a specific claim always better? The double-edged effects of claim specificity in green advertising," Journal of Business Research, Elsevier, vol. 151(C), pages 435-447.
  23. Bo Wu & Xiufen Xie & Weicheng Ke & Huiying Bao & Zhilan Duan & Zhenyu Jin & Xiaoqun Dai & Yan Hong, 2022. "Merchandising for Sustainable Fashion: A Systematic Literature Review," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
  24. Tong Jia & Shahid Iqbal & Arslan Ayub & Tehreem Fatima & Zeeshan Rasool, 2023. "Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
  25. Imran Khan & Mobin Fatma, 2023. "Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
  26. Nadeem, Waqar & Ashraf, Abdul R. & Kumar, V., 2025. "Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response," Journal of Business Research, Elsevier, vol. 192(C).
  27. Jolanta Tarapata & Janusz Kostecki, 2025. "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 406-423.
  28. Gupta, Amit Kumar, 2021. "Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory," Technology in Society, Elsevier, vol. 64(C).
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