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Brand communication through digital influencers: Leveraging blogger engagement

Citations

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Cited by:

  1. Antioco, Michael & Coussement, Kristof, 2018. "Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias," International Journal of Information Management, Elsevier, vol. 38(1), pages 301-310.
  2. Monika Boguszewicz-Kreft & Vesna Sesar & Jan Kreft, 2026. "“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 53(1), pages 41-58, March.
  3. Sahli Afef, 2024. "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 39-47, January.
  4. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
  5. Seyyed Mohammadhossein Alipour & Mohammad Ghaffari & Hamid Zare, 2025. "Influencer marketing research: a systematic literature review to identify influencer marketing threats," Management Review Quarterly, Springer, vol. 75(2), pages 1393-1418, June.
  6. Fayyaz, Muhammad Shahzeb & Abbasi, Amir Zaib & Kumar, Sanjeev & Qureshi, Ammar & Hussain, Khalil & Muhammad, Lakhi, 2025. "Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  7. McMullan, Kylie & Laurell, Christofer & Pitt, Leyland, 2022. "Managing the tensions in marketer-influencer relationships," Business Horizons, Elsevier, vol. 65(5), pages 559-566.
  8. Khadija Adnan & Noor Amjad & Ayesha Iftikhar & Asma Nisar, 2023. "Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 124-133.
  9. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
  10. (Chloe) Ki, Chung-Wha & Park, Sangsoo & Kim, Youn-Kyung, 2022. "Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults," Journal of Business Research, Elsevier, vol. 144(C), pages 264-277.
  11. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
  12. Yi Qiu, 2025. "RETRACTED ARTICLE: Unveiling the Digital Luminaries: Exploring the Impact of the Chinese Internet Celebrity Economy on Consumer Behavior," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3058-3080, March.
  13. Hashim, Kamarul Faizal & Tan, Felix B., 2015. "The mediating role of trust and commitment on members’ continuous knowledge sharing intention: A commitment-trust theory perspective," International Journal of Information Management, Elsevier, vol. 35(2), pages 145-151.
  14. Komal Shamim & Muhammad Azam, 2024. "The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  15. Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019. "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper 123129, University Library of Munich, Germany.
  16. T.A. Syed & Fahad Mehmood & T. Qaiser, 2023. "Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective," Post-Print hal-04317823, HAL.
  17. Parth Salunke & Varsha Jain & Jacqueline Eastman & Tatsita Mishra & Amrita Chakraborty, 2025. "Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach," Electronic Commerce Research, Springer, vol. 25(3), pages 2309-2345, June.
  18. Adrian-Vasile Lazarescu, 2025. "Inter-Brand Interaction and Communication on Social Media: Strategies, Dynamics, and Impacts Related to Local Examples," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 45-49.
  19. Intaka Piriyakul & Rapepun Piriyakul, 2022. "The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 131-144, June.
  20. Conde, Rita & Casais, Beatriz, 2023. "Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship," Journal of Business Research, Elsevier, vol. 158(C).
  21. Zhang, Mingli & Xie, Kesheng & Cai, Shensheng & Wang, Yu, 2025. "How sentiment volatility of influencer product recommendation posts affects customer engagement," Journal of Business Research, Elsevier, vol. 200(C).
  22. Jianwei Ding & Md Azalanshah Md Syed & Rosya Izyanie Shamshudeen, 2023. "Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers," Studies in Media and Communication, Redfame publishing, vol. 11(7), pages 166-179, December.
  23. Yatish Joshi & Weng Marc Lim & Khyati Jagani & Satish Kumar, 2025. "Social media influencer marketing: foundations, trends, and ways forward," Electronic Commerce Research, Springer, vol. 25(2), pages 1199-1253, April.
  24. Zofia Saternus & Patrick Weber & Oliver Hinz, 2022. "The effects of advertisement disclosure on heavy and light Instagram users," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1351-1372, September.
  25. Sestino, Andrea & Nasta, Luigi & Bernando, Alessandro & Giannattasio, Alessandro, 2024. "Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption," Technology in Society, Elsevier, vol. 78(C).
  26. Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021. "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper 123159, University Library of Munich, Germany.
  27. Naser Pourazad & Lara Stocchi & Lucy Simmonds, 2025. "Influencers and the choice of a travel destination: a customer journey and information processing perspective," Information Technology & Tourism, Springer, vol. 27(4), pages 1185-1228, December.
  28. Zofia Saternus & Cristina Mihale-Wilson & Oliver Hinz, 2024. "Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-27, December.
  29. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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