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Evaluating the impact of social media activities on human brand sales

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Cited by:

  1. Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde, 2018. "Building and leveraging sports brands: evidence from 50 years of German professional soccer," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 591-611, July.
  2. Thomas Clauss & Thomas Niemand & Sascha Kraus & Patrick Schnetzer & Alexander Brem, 2019. "Increasing Crowdfunding Success Through Social Media: The Importance Of Reach And Utilisation In Reward-Based Crowdfunding," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-30, May.
  3. Jan Hruska & Petra Maresova, 2020. "Use of Social Media Platforms among Adults in the United States—Behavior on Social Media," Societies, MDPI, vol. 10(1), pages 1-14, March.
  4. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  5. Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan, 2021. "Social media resources and capabilities as strategic determinants of social media performance," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 549-571.
  6. Liu, Maggie Wenjing & Huang, Junhui & Zhu, Qichao & Zheng, Xiaolong, 2025. "Consumer responses to weakness revelation of human brands: The role of authenticity," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 391-410.
  7. Kim, Hwang & Rao, Vithala R., 2022. "The role of network embeddedness across multiple social networks: Evidence from mobile social network games," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 867-887.
  8. Tian, Wei & De Costa, Feroz & Rahiman, Amir Rizaan Abdul & Roh, Taewoo, 2025. "Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  9. Moon, Sangkil & Kim, Moon-Yong & Iacobucci, Dawn, 2021. "Content analysis of fake consumer reviews by survey-based text categorization," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 343-364.
  10. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  11. Du, Kunhai & Zhao, Qicheng & Yin, Yugang & Zhang, Tiancheng, 2024. "Marketing executives and corporate performance: From the perspective of marketing digitalization," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 631-644.
  12. Ilenia Confente & Wioleta Kucharska, 2021. "Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 8-31, January.
  13. Lin, Hsin-Chen & Swarna, Hepsi & Bruning, Patrick F., 2017. "Taking a global view on brand post popularity: Six social media brand post practices for global markets," Business Horizons, Elsevier, vol. 60(5), pages 621-633.
  14. Hsieh, Jung-Kuei, 2023. "The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  15. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  16. Michaelidou, Nina & Micevski, Milena, 2019. "Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes," Journal of Business Research, Elsevier, vol. 104(C), pages 576-586.
  17. Dhiman, Neeraj & Jamwal, Mohit & Kumar, Ajay, 2023. "Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools," Journal of Business Research, Elsevier, vol. 167(C).
  18. Bleier, Alexander & Fossen, Beth L. & Shapira, Michal, 2024. "On the role of social media platforms in the creator economy," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 411-426.
  19. Gonzalo Wandosell & María Concepción Parra-Meroño & Raul Baños, 2019. "Online Store Locator: An Essential Resource for Retailers in the 21st Century," Social Sciences, MDPI, vol. 8(2), pages 1-13, February.
  20. Pelau Corina & Niculescu Miruna & Stanescu Mihaela, 2020. "Consumers’ perception on the advantages and disadvantages of cookies and browsing history," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 829-837, July.
  21. Cao, Zixia, 2022. "Brand equity, warranty costs, and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1166-1185.
  22. Zhang, Mingli & Zhang, Yan & Zhao, Lu & Li, Xiaoyong, 2020. "What drives online course sales? Signaling effects of user-generated information in the paid knowledge market," Journal of Business Research, Elsevier, vol. 118(C), pages 389-397.
  23. Grover, Purva & Kar, Arpan Kumar, 2020. "User engagement for mobile payment service providers – introducing the social media engagement model," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  24. El Nemar, Sam & Vrontis, Demetris & Thrassou, Alkis, 2020. "An innovative stakeholder framework for the Student-Choice Decision making process," Journal of Business Research, Elsevier, vol. 119(C), pages 339-353.
  25. Zahy B. Ramadan, 2019. "Brand–brand relational moments," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 705-716, November.
  26. Meire, Matthijs, 2021. "Customer comeback: Empirical insights into the drivers and value of returning customers," Journal of Business Research, Elsevier, vol. 127(C), pages 193-205.
  27. Ying-Kai Liao & Wann-Yih Wu & Thi-That Pham, 2020. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
  28. Qingfeng Zeng & Wei Zhuang & Qian Guo & Weiguo Fan, 2022. "What factors influence grassroots knowledge supplier performance in online knowledge platforms? Evidence from a paid Q&A service," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2507-2523, December.
  29. Elizabeth Chinomona, 2019. "Examining the Impact of Antecedents of Firm Performance on Companies in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 10(6), pages 30-42.
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