Channel strategies for competing retailers: Whether and when to introduce live stream?

Citations

Cited by:

1. Pu, Xujin & Dai, Mingzhuo & Zhang, Jianqiang & Zhang, Wen, 2025. "Product selling, social utility and virtual tips in live streaming," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 201(C).
2. Zhao, Chenchen & Wu, Jianghua & He, Yuhong, 2026. "Randomized price-matching: How the instant retail platform competes with the community group-buying store," Omega, Elsevier, vol. 138(C).
3. Li, Zhengqiang & Ullah, Azmat & Xu, Qingyun & Lev, Benjamin, 2025. "Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context," International Journal of Production Economics, Elsevier, vol. 288(C).
4. Xu, Dongyang & Chen, Haoran & Liu, Baoshan & Guan, Xu, 2026. "The interaction between E-tailer’s AI live-stream strategy and supplier encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 205(C).
5. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
6. Xia, Liangjie & Zhang, Mengmeng & Wang, Jun & Hou, Pengwen, 2025. "Platform traffic support strategies under dual live-streaming channels," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
7. Lu, Wei & Ji, Xiang & Wu, Jie, 2025. "Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era," European Journal of Operational Research, Elsevier, vol. 320(3), pages 527-543.
8. Chen, Yue & Wang, Yong & Zheng, Jing & Song, Yimin & Wen, Yue, 2025. "Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
9. Liu, Jiqiong & Yuan, Rui & Feng, Shuai & Wang, Guanxiong, 2025. "Quality-differentiated distribution strategies between live streaming and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
10. Fan, Xiaojun & Zhang, Lu, 2026. "Social E-commerce Operations: Is it wise to adopt short video and live-streaming together?," Omega, Elsevier, vol. 138(C).
11. Hu, Benyong & Ren, Fuxia & Yi, Jiaxin & Meng, Chao & Chen, Xu, 2025. "Cooperative strategy selection for livestreaming commerce supply chain with network externality," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
12. Yu Xia & Jiaping Xie & Tingting Zhang, 2025. "Supply chain channel selection and discount strategy under influencer marketing," Annals of Operations Research, Springer, vol. 347(3), pages 1567-1593, April.
13. Dong, Jingyang & Guan, Zhimin & Yu, Tianyang & Guan, Xingrui & Zhang, Jun, 2025. "Manufacturer encroachment through live streaming considering consumer disappointment aversion," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
14. Li, Qingying & Zhu, Shuo & Choi, Tsan-Ming & Shen, Bin, 2025. "Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel," Omega, Elsevier, vol. 133(C).
15. Delong Jin, 2025. "Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain," Mathematics, MDPI, vol. 13(2), pages 1-26, January.
16. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
17. Chen, Pingping & Xie, Lei & Dai, Lu & Song, Zhuzhu, 2025. "How live-streaming commerce interacts with two-period pricing when selling to strategic customers," European Journal of Operational Research, Elsevier, vol. 327(1), pages 148-161.
18. Cheng, Shengyan & Guo, Qiang & Anderson, Chris K, 2025. "When and should streamers choose high-quality products? Effects of streamer types," European Journal of Operational Research, Elsevier, vol. 327(3), pages 971-985.
19. Chen, Zhongwei & Ji, Chenlu & Zhang, Lin & Zhang, Jianghua, 2025. "Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
20. Zhang, Xuelan & Lin, Jun & Li, Yifu, 2025. "Dual pricing with purchase hassle," International Journal of Production Economics, Elsevier, vol. 280(C).
21. Guo, Shuhui & Chen, Huan & Dai, Bitao & Wang, Mengning & Liu, Shuo & Zhang, Cheng & Liu, Shan & Lu, Xin, 2025. "Influential factors of streamer popularity in the live streaming platform," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
22. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
23. Cai, Shoujie & Li, Sijie & Xue, Jingjing & Han, Xiaohua, 2026. "Product bundling strategy and pricing for co-livestreaming rooms considering consumer subscription," Omega, Elsevier, vol. 138(C).
24. Li, Yina & Wang, Yanrong & Ning, Yu & Zhou, Jiayu, 2025. "Blessing or curse? The role of the influencer’s quality-price ratio constraint in live streaming e-commerce," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 204(C).
25. Bin Li & Meng Zhao & Ninghao Chen & Zhitang Li & Huijie Sun, 2026. "The Ride‐Hailing and Pricing Strategy Decision With the Application of Autonomous Vehicles," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 47(2), pages 286-308, March.
26. Xiang, Shuai & Shi, Chun-lai & Zhou, Qin & Geng, Wei, 2025. "When should suppliers introduce a live-stream channel: The role of limited supply capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 199(C).
27. Yucheng Xin & Tijun Fan & Yang Song & Wenyue Zheng, 2024. "The impact of live streaming on competitive e-commerce," Electronic Commerce Research, Springer, vol. 24(2), pages 1215-1234, June.
28. Xu, Yuqiu & Cao, Kaiying, 2025. "Competition or co-opetition: Optimal fresh produce delivery mode strategy for livestreaming platform," International Journal of Production Economics, Elsevier, vol. 283(C).
29. Duan, Yongrui & Song, Jia, 2024. "The adoption of live streaming channel considering impulse buying and product returns," International Journal of Production Economics, Elsevier, vol. 274(C).
30. Zhang, Ting & Tian, Yuan & Cheng, T.C.E., 2025. "Online retailing with key opinion leaders and product returns," International Journal of Production Economics, Elsevier, vol. 279(C).
31. Xu, Xiaoping & Chen, Xinru & Hou, Jinyan & Cheng, T.C.E. & Yu, Yugang & Zhou, Li, 2025. "Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).
32. Hua Wang & Yao Jin & Yan Zhao & Cuicui Wang & Yanle Xie, 2025. "Value‐Added Service Strategies for Retailers Oriented to Uncertain Demand," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 1174-1190, March.
33. Li, Zhitang & He, Peng & Xu, Henry, 2025. "Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).