Optimal selling format considering price discount strategy in live-streaming commerce

Citations

Cited by:

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10. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
11. Xu, Xiaoping & Chen, Xinru & Cheng, T.C.E. & Choi, Tsan-Ming & Yang, Yuanyuan, 2025. "Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?," European Journal of Operational Research, Elsevier, vol. 324(3), pages 1017-1034.
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19. Chen, Qiuyan & Yan, Xin & Bian, Yiwen & Han, Xiaohua, 2025. "Live streaming channel and product assortment with both national and store brand products," Omega, Elsevier, vol. 131(C).
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24. Rui Li & Weidong Huang, 2024. "Differential Games between a Brand Manufacturer and an Internet Celebrity Regarding Fairness Concerns," Mathematics, MDPI, vol. 12(19), pages 1-21, October.
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29. Xu, Yuqiu & Cao, Kaiying, 2025. "Competition or co-opetition: Optimal fresh produce delivery mode strategy for livestreaming platform," International Journal of Production Economics, Elsevier, vol. 283(C).
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