IDEAS home Printed from https://ideas.repec.org/r/eee/ejores/v307y2023i3p1117-1134.html
   My bibliography  Save this item

Resale or agency sale? Equilibrium analysis on the role of live streaming selling

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Wang, Chenyu & Sun, Jingchun & Shi, Siyu & Cheng, T.C. Edwin, 2025. "Third-party sellers’ selling formats and advertising competition on e-commerce platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  2. Honglin Yang & Lan Jiang & Hong Wan, 2023. "Return window decision for modular mass customization products in a two-echelon returnable supply chain," Operational Research, Springer, vol. 23(4), pages 1-36, December.
  3. Mao, Zhaofang & Yuan, Ruiying & Shen, Zuo-Jun Max, 2025. "Strategic interactions between manufacturer channel choice and platform entry in a dual-market system," International Journal of Production Economics, Elsevier, vol. 279(C).
  4. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  5. Song, Haiqing & Wang, Rui & Tang, Yanli, 2024. "Competition or cooperation: Strategy analysis for a social commerce platform," European Journal of Operational Research, Elsevier, vol. 318(2), pages 560-574.
  6. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  7. Yongwei Cheng, 2024. "Live-Streaming Commerce in the Supply Chain with Equity Cooperation: Independent or Cooperative?," Mathematics, MDPI, vol. 12(15), pages 1-17, July.
  8. Da, Yuwen & Gou, Qinglong & Liang, Chao, 2023. "Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  9. Lu, Wei & Ji, Xiang & Wu, Jie, 2025. "Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era," European Journal of Operational Research, Elsevier, vol. 320(3), pages 527-543.
  10. Li, Jin & Wang, Haoyu & Shi, Victor & Sun, Qi, 2024. "Manufacturer's choice of online selling format in a dual-channel supply chain with green products," European Journal of Operational Research, Elsevier, vol. 318(1), pages 131-142.
  11. Liu, Jiqiong & Yuan, Rui & Feng, Shuai & Wang, Guanxiong, 2025. "Quality-differentiated distribution strategies between live streaming and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  12. Zhang, Haiyue & Sui, Ronghua & Zha, Xiaoyu, 2025. "The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  13. Xu, Xiaoping & Wang, Yuting & Cheng, T.C.E. & Choi, Tsan-Ming, 2024. "Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective," European Journal of Operational Research, Elsevier, vol. 318(3), pages 979-999.
  14. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  15. Ling Li & Qiuyu Guo & Yushan Jiang, 2024. "The interplay of information sharing and distribution mode choice under cap‐and‐trade policy in the ecommerce era," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 1965-1983, June.
  16. Rong Ma & Tianjian Yang, 2024. "Manufacturer's channel strategy in live streaming E‐commerce supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2087-2107, June.
  17. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  18. Zhang, Yanfen & Xu, Qi, 2024. "Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  20. He, Peng & Shang, Qi & Chen, Zhen-Song & Mardani, Abbas & Skibniewski, Miroslaw J., 2024. "Short video channel strategy for restaurants in the platform service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  21. Chen, Qiuyan & Yan, Xin & Bian, Yiwen & Han, Xiaohua, 2025. "Live streaming channel and product assortment with both national and store brand products," Omega, Elsevier, vol. 131(C).
  22. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  23. Niu, Baozhuang & Liu, Jiayun & Zhang, Jianhua & Chen, Kanglin, 2024. "Promised-delivery-time-driven reselling facing global platform's private label competition: Game analysis and data validation," Omega, Elsevier, vol. 123(C).
  24. Huang, Lingchen & Liu, Bin & Zhang, Rong, 2024. "Channel strategies for competing retailers: Whether and when to introduce live stream?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 413-426.
  25. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
  26. Weisi Zhang & Yiting Wu & Rui Luo & Yu Wang, 2023. "Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts," PLOS ONE, Public Library of Science, vol. 18(11), pages 1-22, November.
  27. Chen, Shuting & Yang, Lei & Kou, Qi, 2025. "Platform's blockchain introduction strategy with considering competition between new and refurbished products," International Journal of Production Economics, Elsevier, vol. 280(C).
  28. Zhang, Xinxin & Zhang, Xiuyi & Huang, Junran, 2025. "Socially responsible e-commerce supply chains: Sales mode preference and store brand introduction," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  29. Yucheng Xin & Tijun Fan & Yang Song & Wenyue Zheng, 2024. "The impact of live streaming on competitive e-commerce," Electronic Commerce Research, Springer, vol. 24(2), pages 1215-1234, June.
  30. Duan, Yongrui & Song, Jia, 2024. "The adoption of live streaming channel considering impulse buying and product returns," International Journal of Production Economics, Elsevier, vol. 274(C).
  31. Zhang, Ting & Tian, Yuan & Cheng, T.C.E., 2025. "Online retailing with key opinion leaders and product returns," International Journal of Production Economics, Elsevier, vol. 279(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.