Fighting store brands through the strategic timing of pricing and advertising decisions
Citations
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Cited by:
- Kuo, Chia-Wei & Xiong, Hui & Chen, Ying-Ju & Chang, Ting-Kai & Wu, Shining & Chang, Yung-Hsun, 2024. "Vertical product line extension when online retailers serve as mom-and-pop stores’ suppliers," Omega, Elsevier, vol. 122(C).
- Yan, Yingchen & Zhao, Qiuhong & Qin, Zhongfeng & Sun, Gaoji, 2022. "Integration of development and advertising strategies for multi-attribute products under competition," European Journal of Operational Research, Elsevier, vol. 300(2), pages 490-503.
- Dawood Yahyavi & Ata Allah Taleizadeh & Park Thaichon, 2024. "National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy," Operational Research, Springer, vol. 24(4), pages 1-36, December.
- Mao, Zhaofang & Yuan, Ruiying & Shen, Zuo-Jun Max, 2025. "Strategic interactions between manufacturer channel choice and platform entry in a dual-market system," International Journal of Production Economics, Elsevier, vol. 279(C).
- Li, Ruihai & Liu, YuPing & Teng, Jinn-Tsair & Tsao, Yu-Chung, 2019. "Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme," European Journal of Operational Research, Elsevier, vol. 278(1), pages 283-295.
- Al-Monawer, Nasser & Davoodi, Mehdi & Qi, Lian, 2021. "Brand and quality effects on introduction of store brand products," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Karray, Salma & Martín-Herrán, Guiomar, 2022. "The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing," International Journal of Production Economics, Elsevier, vol. 244(C).
- Ji, Yuanyuan & Qiu, Ruozhen & Ji, Shoufeng & Sun, Minghe & Fan, Zhi-ping, 2026. "E-retailer’s secondhand product market entry and manufacturer’s rebate decisions considering fairness concerns," European Journal of Operational Research, Elsevier, vol. 329(1), pages 219-238.
- Zhou, Yongyi & Zhang, Yulin & Goh, Mark, 2023. "Platform responses to entry in a local market with mobile providers," European Journal of Operational Research, Elsevier, vol. 309(1), pages 236-251.
- Wei, Jie & Xu, Zeling, 2022. "How does manufacturer’s self-operating channel interact with platform retailer’s E-commerce brand introduction?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 168(C).
- Zongsheng Huang & Peijie Bai, 2024. "Dynamic Cooperative Promotion in the Presence of Private Brand Introduction and Retailer Myopic Behavior," Dynamic Games and Applications, Springer, vol. 14(5), pages 1131-1159, November.
- Mao, Zhaofang & Han, Yuqing & Liang, Zhengbo, 2022. "Mode of store-brand introduction and contracting sequence under manufacturer encroachment," International Journal of Production Economics, Elsevier, vol. 253(C).
- Yu, Dongdong & Luo, Chunlin & Xu, Jie & Ng, C.T., 2024. "To share or not to share: Strategic information sharing with store brand encroachment in platform markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
- Assarzadegan, Parisa & Hejazi, Seyed Reza, 2021. "A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Tong, Yang & Xiao, Tiaojun, 2024. "National or third-party manufacturer? Sourcing strategy of a dominant platform: Signaling game's perspective," Omega, Elsevier, vol. 124(C).
- Cheng, Rong & Duan, Yongrui & Zhang, Jianguang & Ke, Hua, 2021. "Impacts of store-brand introduction on a multiple-echelon supply chain," European Journal of Operational Research, Elsevier, vol. 292(2), pages 652-662.
- Yan Tang & Yunpei Cheng, 2025. "Carbon differentials and dual channels: The choice and impact of optimal strategies for manufacturer market encroachment," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(1), pages 347-360, January.
- Huang, Lingchen & Huang, Zongsheng & Liu, Bin, 2022. "Interacting with strategic waiting for store brand: Online selling format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
- Qian, Zhifeng & Day, Steven James & Ignatius, Joshua & Dhamotharan, Lalitha & Chai, Junwu, 2024. "Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition," European Journal of Operational Research, Elsevier, vol. 313(2), pages 565-586.
- Xi Yang & Maozeng Xu & Wanleng Zhang, 2020. "Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands," Sustainability, MDPI, vol. 12(3), pages 1-18, February.
- Li, Hengyu & Chen, Huangen & Chai, Junwu & Shi, Victor, 2023. "Private label sourcing for an e-tailer with agency selling and service provision," European Journal of Operational Research, Elsevier, vol. 305(1), pages 114-127.
- Bolandifar, Ehsan & Chen, Zhong & Zhu, Kaijie, 2021. "Managing competitive levers in a collaborative distribution channel," European Journal of Operational Research, Elsevier, vol. 293(3), pages 1031-1042.
- Kaiying Cao & Ying Gao, 2023. "Optimal fresh agricultural products private brand introduction and sourcing strategy considering different power structures," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(7), pages 3827-3845, October.
- Zhang, Zhe & Song, Huaming & Gu, Xiaoyu & Shi, Victor & Zhu, Jing, 2021. "How to compete with a supply chain partner: Retailer's store brand vs. manufacturer's encroachment," Omega, Elsevier, vol. 103(C).
- Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Wu, Lifang & Yang, Wei & Wu, Jessica, 2021. "Private label management: A literature review," Journal of Business Research, Elsevier, vol. 125(C), pages 368-384.
- Huang, Song & Zhang, Xianmei & Chen, Shuting, 2021. "Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 153(C).
- Yu, Niu & Wang, Shumei & Liu, Zhixin, 2022. "Managing brand competition with consumer fairness concern via manufacturer incentive," European Journal of Operational Research, Elsevier, vol. 300(2), pages 661-675.
- Shen, Qichao & He, Bo & Qing, Qiankai, 2022. "Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Cheng, Fei & Chen, Tong & Shen, Yuting & Jing, Xiaodong, 2022. "Impact of green technology improvement and store brand introduction on the sales mode selection," International Journal of Production Economics, Elsevier, vol. 253(C).
- Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
- Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
- Hsiao, Lu & Xiong, Hui, 2022. "Store brand introduction, retail competition and manufacturers’ coping strategies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
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