Scheduling advertisements on a web page to maximize revenue

Citations

Cited by:

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8. Edmar Langendoen & Flavius Frasincar & Mark Riezebos & Vladyslav Matsiiako & David Boekestijn, 2024. "Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model," Annals of Operations Research, Springer, vol. 337(1), pages 135-166, June.
9. Marszałkowski, Jakub & Drozdowski, Maciej, 2013. "Optimization of column width in website layout for advertisement fit," European Journal of Operational Research, Elsevier, vol. 226(3), pages 592-601.
10. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
11. Yiting Xing & Ling Li & Zhuming Bi & Marzena Wilamowska‐Korsak & Li Zhang, 2013. "Operations Research (OR) in Service Industries: A Comprehensive Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(3), pages 300-353, May.
12. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
13. Arshia Kaul & Sugandha Aggarwal & Anshu Gupta & Niraj Dayama & Mohan Krishnamoorthy & P. C. Jha, 2018. "Optimal advertising on a two-dimensional web banner," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 9(1), pages 306-311, February.
14. Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
15. Rakesh R. Mallipeddi & Subodha Kumar & Chelliah Sriskandarajah & Yunxia Zhu, 2022. "A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers," Management Science, INFORMS, vol. 68(1), pages 75-104, January.
16. Sami Najafi-Asadolahi & Kristin Fridgeirsdottir, 2014. "Cost-per-Click Pricing for Display Advertising," Manufacturing & Service Operations Management, INFORMS, vol. 16(4), pages 482-497, October.
17. Omar Besbes & Yonatan Gur & Assaf Zeevi, 2016. "Optimization in Online Content Recommendation Services: Beyond Click-Through Rates," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 15-33, February.
18. Zhen Sun & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2017. "Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising," Information Systems Research, INFORMS, vol. 28(3), pages 511-528, September.
19. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2012. "To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika," Interfaces, INFORMS, vol. 42(5), pages 449-464, October.
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21. John Turner, 2012. "The Planning of Guaranteed Targeted Display Advertising," Operations Research, INFORMS, vol. 60(1), pages 18-33, February.
22. Deane, Jason & Agarwal, Anurag, 2012. "Scheduling online advertisements to maximize revenue under variable display frequency," Omega, Elsevier, vol. 40(5), pages 562-570.
23. Ali Amiri & Reza Barkhi, 2025. "Scheduling web banner advertisements with conflicts and time windows: a column generation-based solution approach," Journal of Scheduling, Springer, vol. 28(6), pages 601-613, December.
24. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
25. Parshuram Hotkar & Rajiv Garg & Kristen Sussman, 2023. "Strategic social media marketing: An empirical analysis of sequential advertising," Production and Operations Management, Production and Operations Management Society, vol. 32(12), pages 4005-4020, December.
26. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.