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The determinants of green packaging that influence buyers’ willingness to pay a price premium

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Cited by:

  1. Massoud Moslehpour & Sahand E. P. Faez & Brij B. Gupta & Varsha Arya, 2023. "A Fuzzy-Based Analysis of the Mediating Factors Affecting Sustainable Purchase Intentions of Smartphones: The Case of Two Brands in Two Asian Countries," Sustainability, MDPI, vol. 15(12), pages 1-23, June.
  2. Jussara da Silva Teixeira Cucato & Flavio Santino Bizarrias & Vivian Iara Strehlau & Marlette Cassia Oliveira Ferreira & Jussara Goulart da Silva, 2025. "The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 37(SI), pages 9-23.
  3. Kumar, Anil & Prakash, Gyan & Kumar, Gaurav, 2021. "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  4. Suhaiza Zailani & Mohammad Iranmanesh & Sunghyup Sean Hyun & Mohd Helmi Ali, 2019. "Applying the Theory of Consumption Values to Explain Drivers’ Willingness to Pay for Biofuels," Sustainability, MDPI, vol. 11(3), pages 1-13, January.
  5. Long, Qingqi & Tao, Xiaoying & Chen, Yunting & Chen, Yingni & Xu, Le & Zhang, Shuzhu & Zhang, Jie, 2022. "Exploring combined effects of dominance structure, green sensitivity, and green preference on manufacturing closed-loop supply chains," International Journal of Production Economics, Elsevier, vol. 251(C).
  6. Ilknur Ayar & Ahmet Gürbüz, 2021. "Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior," SAGE Open, , vol. 11(3), pages 21582440211, September.
  7. Ajimon George & Amal S. Nair, 2025. "Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework," Vision, , vol. 29(5), pages 620-635, November.
  8. Krishna Moorthy & Aufa Amalina Kamarudin & Lee Xin & Lim Min Hui & Lim Thong Way & Puah Sien Fang & Wong Carmen, 2021. "Green packaging purchase behaviour: a study on Malaysian consumers," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 15391-15412, October.
  9. Igor Popovic & Bart A. G. Bossink & Peter C. van der Sijde, 2019. "Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?," Sustainability, MDPI, vol. 11(24), pages 1-22, December.
  10. Yung-Tsan Jou & Cheng-Yi Lo & Klint Allen Mariñas & Charmine Sheena Saflor & Charlie Jade Gutierrez & Cherilyn Sanchez & Danica Songco & Jemer Redston & Mark Bryle Devara & Marr Joseph Bucal, 2024. "Assessing the E-Commerce Sustainability Readiness: A Green Logistics Study on Online Sellers," Sustainability, MDPI, vol. 16(7), pages 1-20, April.
  11. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  12. Aslıhan Kıymalıoğlu & Raife Meltem Yetkiän Özbük & Duygu Aydın Ünal & Onur Dirlik & Nuray Akar, 2024. "Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review," SAGE Open, , vol. 14(4), pages 21582440241, November.
  13. Plotkina, Daria & Rabeson, Landisoa & Bambauer-Sachse, Silke, 2025. "The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  14. Generoso Branca & Riccardo Resciniti & Barry J. Babin, 2024. "Sustainable packaging design and the consumer perspective: a systematic literature review," Italian Journal of Marketing, Springer, vol. 2024(1), pages 77-111, March.
  15. Milad Farzin & Marzie Sadeghi & Majid Fattahi & Mohammad Reza Eghbal, 2022. "Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity," Business Perspectives and Research, , vol. 10(3), pages 327-343, September.
  16. Tian, Yihui & Ou, Lingjun & Guo, Jingwei & Chen, Zhen-Song & Chen, Zhaoxi, 2025. "A configuration of green and low-carbon strategy in clean energy economy: A perspective of supply chain management," Energy, Elsevier, vol. 322(C).
  17. Rogel Angelo A. Rebualos & Yogi Tri Prasetyo & Maela Madel L. Cahigas & Reny Nadlifatin & Ma. Janice J. Gumasing & Irene Dyah Ayuwati, 2024. "Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge," Sustainability, MDPI, vol. 16(10), pages 1-28, May.
  18. Gunjan Malhotra & Vimi Jham & Nidhi Sehgal, 2022. "Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism," Sustainability, MDPI, vol. 14(20), pages 1-15, October.
  19. Veenarat Ut-tha & Rebecca Chung, 2023. "Unraveling Psychosocial Drivers of Environmentally-labeled Coffee," Economia agro-alimentare, FrancoAngeli Editore, vol. 2023(3), pages 109-141.
  20. Prakash, Gyan & Choudhary, Sangita & Kumar, Anil & Garza-Reyes, Jose Arturo & Khan, Syed Abdul Rehman & Panda, Tapan Kumar, 2019. "Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 163-169.
  21. Aysun Kahraman & İpek Kazançoğlu, 2019. "Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1218-1233, September.
  22. Alencar Bravo & Darli Vieira, 2024. "Modelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context," Sustainability, MDPI, vol. 16(3), pages 1-21, January.
  23. Yakup Durmaz & Leyla Akdoğan, 2024. "The Effect of Environmental Responsibility on Green Consumption Intention: The Moderator Role of Price Sensitivity and the Mediator Role of Environmental Concern. A Case Study in Turkey," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(4), pages 9089-9114, April.
  24. Jiarong Shi & Zihao Jiang, 2023. "Willingness to pay a premium price for green products: does a reference group matter?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8699-8727, August.
  25. Mahmoud Abdulai Mahmoud & Ernest Kafui Kwasi Tsetse & Ernest Edem Tulasi & Donne Komla Muddey, 2022. "Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions," Sustainability, MDPI, vol. 14(23), pages 1-14, December.
  26. Chih-Ming Tsai & Wen-Yang Kao & Wei-Chi Liu, 2025. "Navigating Sustainable Mobility in Taiwan: Exploring the Brand-Specific Effects of Perceived Green Attributes on the Green Purchase Intention for Battery Electric Vehicles," Sustainability, MDPI, vol. 17(3), pages 1-22, January.
  27. Cherry C. I. Lau & Christina W. Y. Wong, 2024. "Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4766-4787, July.
  28. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
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