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Advertisement-Financed Credit Ratings

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  • Siemering, Christian

Abstract

Traditional business models of credit rating agencies (CRAs) are criticized for creating incentives for misreporting. This paper investigates a potential alternative in which CRAs receive revenue from advertisement only. We use a two-period Bayesian reputation model and show that CRAs will shirk when their reputation is either very high or very low. When reputation is at a medium level, the prospect of exploiting better reputation in the future might discipline CRAs to exert high effort in the present. However, when misreporting is possible, the CRA will always shirk and conduct either rating inflation or deflation with positive probability.

Suggested Citation

  • Siemering, Christian, 2015. "Advertisement-Financed Credit Ratings," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy 113195, Verein für Socialpolitik / German Economic Association.
    • Handle: RePEc:zbw:vfsc15:113195
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    File URL: https://www.econstor.eu/bitstream/10419/113195/1/VfS_2015_pid_872.pdf
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    References listed on IDEAS

    as
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    7. Milgrom, Paul & Roberts, John, 1982. "Predation, reputation, and entry deterrence," Journal of Economic Theory, Elsevier, vol. 27(2), pages 280-312, August.
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    More about this item

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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