IDEAS home Printed from https://ideas.repec.org/p/zbw/itso20/224840.html
   My bibliography  Save this paper

University Staffs' Everyday Engagement with Digital Technology - Exploring the Role of Information Literacy and Digital Literacy

Author

Listed:
  • Aavakare, Milla
  • Nikou, Shahrokh

Abstract

Educational environments, such as universities, have been deeply affected by technologically driven change. In fact, educational technologies are becoming progressively common, and scholars have stated that there is an expectation for these technologies to be a part of formal learning environments. Hence, university staff are expected to use digital technologies in their work activities. These expectations, however, rely on university staff's capabilities to use such technologies, thus highlighting the importance of literacy skills. This paper aims to explore the impact of information literacy (IL) and digital literacy (DL) on university staff's intention to use digital technologies in their work activities. To support this aim, a conceptual model is composed of constructs such as performance expectancy, effort expectancy and habit from the UTAUT2 framework, while incorporating the dimensions of information literacy and digital literacy. The conceptual model is then assessed with data obtained from 100 university employees thorough partial least squares structural equation modelling (PLS-SEM). The results indicate there is a direct and significant relationship between information literacy and intention to use digital technologies, whereas the relationship between digital literacy and intention to use is mediated through performance expectancy and habit. Furthermore, performance expectancy and habit possess a direct impact on intention to use technology.

Suggested Citation

  • Aavakare, Milla & Nikou, Shahrokh, 2020. "University Staffs' Everyday Engagement with Digital Technology - Exploring the Role of Information Literacy and Digital Literacy," ITS Conference, Online Event 2020 224840, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itso20:224840
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/224840/1/Aavakare-Nikou.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. San Martín, Héctor & Herrero, Ángel, 2012. "Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework," Tourism Management, Elsevier, vol. 33(2), pages 341-350.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fatima Zahra Barrane & Gahima Egide Karuranga & Diane Poulin, 2018. "Technology Adoption and Diffusion: A New Application of the UTAUT Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-19, December.
    2. Osama Sohaib & Kyeong Kang & Mohammad Nurunnabi, 2018. "Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness," Sustainability, MDPI, vol. 11(1), pages 1-16, December.
    3. Pavel STANCIU, 2016. "Ppromoting Bucovina As A Rural Destination Via Facebook. An Empirical Identification Of Supporting Online Marketing Initiatives," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(Special I), pages 1-16, august.
    4. Kim, Sehoon & Connerton, Timothy Paul & Park, Cheongyeul, 2022. "Transforming the automotive retail: Drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior," Journal of Business Research, Elsevier, vol. 139(C), pages 411-425.
    5. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    6. Sánchez Torres, Javier A. & Varón Sandoval, Alexander & Arroyo Cañada, Francisco Javier & Rojas Berrio, Sandra, 2021. "Exploring the factors affecting the use of C2C in Colombia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    7. Wilert Puriwat & Suchart Tripopsakul, 2021. "Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    8. Nguyen-Phuoc, Duy Quy & Vo, Nguyen S. & Su, Diep Ngoc & Nguyen, Vinh Hoang & Oviedo-Trespalacios, Oscar, 2021. "What makes passengers continue using and talking positively about ride-hailing services? The role of the booking app and post-booking service quality," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 367-384.
    9. Lalicic, Lidija & Dickinger, Astrid, 2019. "An assessment of user-driven innovativeness in a mobile computing travel platform," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 233-241.
    10. repec:thr:techub:10025:y:2021:i:1:p:496-514 is not listed on IDEAS
    11. Wen, Tong & Leung, Xi Y. & Li, Bin & Hu, Lingyan, 2021. "Examining framing effect in travel package purchase: An application of double-entry mental accounting theory," Annals of Tourism Research, Elsevier, vol. 90(C).
    12. Liébana-Cabanillas, Francisco & Marinkovic, Veljko & Ramos de Luna, Iviane & Kalinic, Zoran, 2018. "Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 117-130.
    13. Kasilingam, Dharun Lingam, 2020. "Understanding the attitude and intention to use smartphone chatbots for shopping," Technology in Society, Elsevier, vol. 62(C).
    14. Pappas, Nikolaos, 2016. "Marketing strategies, perceived risks, and consumer trust in online buying behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 92-103.
    15. Simarpreet Kaur & Sangeeta Arora, 2023. "Understanding customers’ usage behavior towards online banking services: an integrated risk–benefit framework," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 74-98, March.
    16. Vo Nga Thi & Chovancová Miloslava & Tri Ho Thanh, 2019. "A major boost to the website performance of up-scale hotels in Vietnam," Management & Marketing, Sciendo, vol. 14(1), pages 14-30, March.
    17. Maria Francisca Blasco Lopez & Nuria Recuero Virto & Sonia San-Martín, 2018. "Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty," Administrative Sciences, MDPI, vol. 8(3), pages 1-20, August.
    18. Sun, Wei & Dedahanov, Alisher Tohirovich & Shin, Ho Young & Li, Wei Ping, 2021. "Factors affecting institutional investors to add crypto-currency to asset portfolios," The North American Journal of Economics and Finance, Elsevier, vol. 58(C).
    19. Król Karol, 2017. "The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 10(4), pages 76-85, December.
    20. Marangon, Francesco & Troiano, Stefania & Tempesta, Tiziano & Vecchiato, Daniel, 2013. "Consumer Behaviour in Rural Tourism. Conjoint analysis of Choice Attributes in the Italian-Slovenian cross-boundary area," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2013(3), September.
    21. Lin, Zhibin & Filieri, Raffaele, 2015. "Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 81(C), pages 158-168.

    More about this item

    Keywords

    Digitalisation; digital literacy; digital tools; higher education institutions; information literacy; university staff; UTAUT; UTAUT2;
    All these keywords.

    JEL classification:

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itso20:224840. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.