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The Direct Effects of Artificial Consciousness on Hypermarket Regeneration in the Australian Retail Sector

Author

Listed:
  • Alkouz, Husam Zayed Hamdan
  • Aldubai, Maged

Abstract

This paper explores the impact of Artificial Consciousness (AC) capabilities on Hypermarket Regeneration (HR) in the Australian retail sector. The Australian hypermarkets face increasing pressures to regenerate due to digital competition, evolving customer expectations, sustainability requirements, and the need for adaptive technology-enabled decision-making. While artificial intelligence is becoming a key element of retail transformations, little research has explored Artificial Consciousness as a multidimensional concept with capabilities that facilitate retail regeneration. Considering AC capabilities as cognitive-adaptive and socio-ethical ones, this study explores the impact of six AC dimensions: Customer Behavior Analytics, Personalized Shopping Experience, Self-Learning Capabilities, Emotional Intelligence, Social Intelligence, and Ethical Reasoning. Using a descriptive quantitative research approach, a cross sectional study was conducted among Australian hypermarkets' employees and decision-makers. The sample included 278 valid responses, which were statistically analyzed using Confirmatory Factor Analysis and Structural Equation Modeling. It was revealed that Personalized Shopping Experience, Self learning Capabilities, and Ethical Reasoning positively influence Hypermarket Regeneration, whereas Customer Behavior Analytics, Emotional Intelligence, and Social Intelligence lack significant direct effects. The proposed model explains 24.46% of HR variance. The findings suggest that AC has a selective impact on hypermarket regeneration. The current paper contributes to the literature on retail technology by translating AC from a theoretical to empirical construct and offers valuable insights for Australian hypermarket managers.

Suggested Citation

  • Alkouz, Husam Zayed Hamdan & Aldubai, Maged, 2026. "The Direct Effects of Artificial Consciousness on Hypermarket Regeneration in the Australian Retail Sector," EconStor Preprints 341205, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:341205
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    References listed on IDEAS

    as
    1. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
    2. Masafumi Oizumi & Larissa Albantakis & Giulio Tononi, 2014. "From the Phenomenology to the Mechanisms of Consciousness: Integrated Information Theory 3.0," PLOS Computational Biology, Public Library of Science, vol. 10(5), pages 1-25, May.
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    Keywords

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    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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