IDEAS home Printed from https://ideas.repec.org/p/bat/basiq1/2024011.html

Sustainability Meets Innovation: Leveraging Artificial Intelligence to Promote Responsible Consumption in Product Development Strategies

Author

Listed:
  • Loredana Maria Popescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ovidiu Andrei Cristian Buzoianu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Radu Florin Chiotan

    ("Valahia" University of Targoviste, Romania)

  • Otilia Ganea

    (Romanian Academy, Research Institute for Quality of Life - ICCV, Romania)

Abstract

No abstract is available for this item.

Suggested Citation

  • Loredana Maria Popescu & Ovidiu Andrei Cristian Buzoianu & Radu Florin Chiotan & Otilia Ganea, "undated". "Sustainability Meets Innovation: Leveraging Artificial Intelligence to Promote Responsible Consumption in Product Development Strategies," BASIQ Conference Proceedings 2024:011, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2024:011
    DOI: 10.24818/BASIQ/2024/10/016
    as

    Download full text from publisher

    File URL: https://conference.ase.ro/papers/2024/24016.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.24818/BASIQ/2024/10/016?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne, 2025. "The evolving role of AI and ML in digital promotion: a systematic review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 288-307, June.
    2. Sebastian Matysik & Joanna Wisniewska, 2024. "The Problem of Consumer Ethics in the Context of AI Application - Scoping Review," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 447-461.
    3. Ayaz, Ozlem & Tabaghdehi, Seyedeh Asieh Hosseini & Rosli, Ainurul & Tambay, Prerna, 2025. "Ethical implications of employee and customer digital footprint: SMEs perspective," Journal of Business Research, Elsevier, vol. 188(C).
    4. Giacomo Zatini, 2025. "Conditions of use and impacts of artificial intelligence in marketing practices: a mixed-method literature review," Italian Journal of Marketing, Springer, vol. 2025(3), pages 293-329, September.
    5. Tanase Ionut & Barbu Lucia Nicoleta & Munteanu Alice Elena & Rusu Georgiana, 2025. "The Use of AI for a Better User Experience in E-Commerce Websites," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 19(1), pages 3890-3895.
    6. Xuequn Wang & Xiaolin Lin & Bin Shao, 2025. "Security and Privacy Protection in Developing Ethical AI: A Mixed-Methods Study from a Marketing Employee Perspective," Journal of Business Ethics, Springer, vol. 200(2), pages 373-392, August.
    7. Deni Mazrekaj & Mark D. Verhagen & Ajay Kumar & Daniel Muzio, 2025. "Does Price Personalization Ethically Outperform Unitary Pricing? A Thought Experiment and a Simulation Study," Journal of Business Ethics, Springer, vol. 199(1), pages 207-227, June.
    8. Serge P. da Motta Veiga & Maria Figueroa-Armijos & Brent B. Clark, 2023. "Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions of AI in Hiring Impacts Organizational Innovativeness and Attractiveness," Journal of Business Ethics, Springer, vol. 186(1), pages 199-216, August.
    9. Srikrishna Chintalapati & Shivendra Kumar Pandey, 2025. "Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 17-36, March.
    10. Bora Gündüzyeli, 2024. "Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management," Sustainability, MDPI, vol. 16(23), pages 1-16, November.
    11. Gregor Wolbring & Simerta Gill, 2023. "Potential Impact of Environmental Activism: A Survey and a Scoping Review," Sustainability, MDPI, vol. 15(4), pages 1-46, February.
    12. Christian Goglin, 2023. "The Ethics of Artificial Intelligence: Review of Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI by R. Blackman; Ethics of Artificial Intelligence: Case Studies and Options for Addressing Ethical Challenges by," Journal of Business Ethics, Springer, vol. 188(3), pages 623-627, December.
    13. Iulia POSTOLACHI & Irina-Constanța THEODORU, 2026. "Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 7-20, March.
    14. Diwanji, Vaibhav Shwetangbhai, 2026. "Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
    15. Ologeanu-Taddei, Roxana & Hönigsberg, Sarah & Weritz, Pauline & Wache, Hendrik & Mittermeier, Ferdinand & Tana, Silviana & Dang, Duong & Hautala-Kankaanpää, Tuire & Pekkola, Samuli, 2025. "The relationship of digital transformation and corporate sustainability: Synergies and tensions," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
    16. de Kervenoael, Ronan & Schwob, Alexandre & Hasan, Rajibul & Psylla, Evangelia, 2024. "SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    17. Gong, Shuhui & Liu, Lu & Shao, Jiawei & Li, Yue & Yang, Yuting, 2026. "Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
    18. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
    19. Alkouz, Husam Zayed Hamdan & Aldubai, Maged, 2026. "The Direct Effects of Artificial Consciousness on Hypermarket Regeneration in the Australian Retail Sector," EconStor Preprints 341205, ZBW - Leibniz Information Centre for Economics.
    20. Gegen tana, & Chai, Junwu & Li, Hengyu, 2024. "Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bat:basiq1:2024:011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: BASIQ / Bucharest University of Economic Studies (email available below). General contact details of provider: https://conference.ase.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.