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Who Is Your Company? Where to Locate to Compete in Emerging Markets

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  • Michael, Bryane

Abstract

Who’s your city? For companies in the developing world, this question determines their market sizes, access to innovative ideas, regulatory environment and proximity to innovative staff. In this brief, we identify the most attractive metropolitan areas to locate in to sell in emerging markets. Taipei, Istanbul, Johannesburg, Santiago, Buenos Aires, Sao Paulo, St. Petersburg, Moscow, Shanghai and Beijing comprise our top 10 list. Close runners-up include Bangkok, Kuala Lumpur, Mumbai, Cairo and others. We describe how companies can work with local governments to provide a more attractive business environment in these emerging metropoli. Some ways including providing resources for airport development, working with government on business simplification, encouraging the free movement of persons (by lowering visa requirements), helping to build out infrastructure around the airport and working with local academics.

Suggested Citation

  • Michael, Bryane, 2013. "Who Is Your Company? Where to Locate to Compete in Emerging Markets," EconStor Preprints 108998, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:108998
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    File URL: https://www.econstor.eu/bitstream/10419/108998/1/Cities%20Brief.pdf
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    References listed on IDEAS

    as
    1. Bruce A. Blonigen & Anca D. Cristea, 2012. "Airports and Urban Growth: Evidence from a Quasi-Natural Policy Experiment," NBER Working Papers 18278, National Bureau of Economic Research, Inc.
    2. Audretsch, David B. & Feldman, Maryann P., 2004. "Knowledge spillovers and the geography of innovation," Handbook of Regional and Urban Economics, in: J. V. Henderson & J. F. Thisse (ed.), Handbook of Regional and Urban Economics, edition 1, volume 4, chapter 61, pages 2713-2739, Elsevier.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R23 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Regional Migration; Regional Labor Markets; Population

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