IDEAS home Printed from https://ideas.repec.org/p/zar/wpaper/dt2023-01.html
   My bibliography  Save this paper

Online Wine Purchasing In Spain And Portugal During The Covid-19 Pandemic

Author

Listed:
  • Katrin Simón-Elorz

    (Department of Business Administration, Universidad Pública de Navarra and INARBE)

  • Tânia Gonçalves

    (Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro)

  • Raúl Compés

    (Department of Economics and Social Sciences. Universitat Politècnica de València)

  • Samuel Faria

    (PhD student and fellowship of project SUDOE VINCI SOE3/P2/F0917)

  • Vicente Pinilla

    (Department of Applied Economics, Universidad de Zaragoza and Instituto Agroalimentario de Aragón (IA2), Facultad de Economia y Empresa)

  • João Rebelo

    (Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro (UTAD))

Abstract

This paper assesses the impact of Covid-19 on the online wine purchasing patterns. This extraordinary situation has accelerated the online trend in wine purchasing. An analysis of the behaviour of online wine consumers before and during the pandemic period shows changes in purchasing patterns. Based on a survey carried out for Spain and Portugal, we find differences between the two countries. The results suggest that the online wine purchasing trend prior to the lockdown was been modified by the pandemic situation. It is therefore important to identify whether these changes are still in place and whether they are here to stay perspective. On the one hand, the culmination of the modern nutritional transition. On the other hand, high-income countries have presented two kinds of food consumption models. The first model is featured by an increasing mass agro-industrial food intake, while the second one consisted of a decrease in caloric intakes jointly with rising consumption of transformed and differentiated products. Focusing on Spain as our case study, the objective of this paper is to unveil to what extent the diffusion of these two consumption patterns have affected inequalities by levels of income and by regions.

Suggested Citation

  • Katrin Simón-Elorz & Tânia Gonçalves & Raúl Compés & Samuel Faria & Vicente Pinilla & João Rebelo, 2023. "Online Wine Purchasing In Spain And Portugal During The Covid-19 Pandemic," Documentos de Trabajo dt2023-01, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    • Handle: RePEc:zar:wpaper:dt2023-01
    as

    Download full text from publisher

    File URL: https://fecem.unizar.es/sites/fecem/files/archivos/repec/pdf/DT2023-01.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Higgins, Lindsey M. & Wolf, Marianne McGarry & Bitter, Rachel & Amspacher, William, 2015. "Winery Distribution Choices and the Online Wine Buyer," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18.
    2. Ra�l Comp�s & Samuel Faria & T�nia Gon�alves & Vicente Pinilla & Jo�o Rebelo & Katrin Sim�n-Elorz, 2021. "The shock of lockdown on the spending on wine in the Iberian market: the effects of procurement and consumption patterns," Documentos de Trabajo dt2021-04, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    3. Guthrie, Cameron & Fosso-Wamba, Samuel & Arnaud, Jean Brice, 2021. "Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nie, Pu-yan & Wang, Chan & Wen, Hong-xing, 2021. "Horizontal mergers under uniform resource constraints," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Zhou, Zhenkun & Wu, Danni & Su, Zhi & Ren, Tao, 2024. "Exploring the investment value of retail sales growth: Evidence from the China Retailer Alliance," Finance Research Letters, Elsevier, vol. 63(C).
    3. Janina SÜRKEN & Sören SUNDERMANN, 2021. ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, August.
    4. Hiroyasu INOUE & Yasuyuki TODO, 2022. "Has COVID-19 Permanently Changed Online Consumption Behavior?," Discussion papers 22018, Research Institute of Economy, Trade and Industry (RIETI).
    5. Inger Beate Hovi & Daniel Ruben Pinchasik, 2024. "Corona crisis disruptions and consequences for demand for freight transport: A screening of the effects for the largest logistics service providers in Norway," Journal of Shipping and Trade, Springer, vol. 9(1), pages 1-20, December.
    6. D’Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Nguyen, Ninh, 2023. "The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. Lucie Letrouit & Martin Koning, 2023. "How large are the costs of local pollution emitted by freight vehicles? Insights from the COVID-19 lockdown in Paris," Working Papers hal-04106196, HAL.
    8. Branca Barbosa & José Duarte Santos, 2023. "Bibliometric Study on the Social Shopping Concept," Administrative Sciences, MDPI, vol. 13(10), pages 1-21, September.
    9. Hui-Ming Deanna Wang & Foo Nin Ho, 2023. "The Effects of Information Technology in Retailer Performance and Survival: The Case of Store-Based Retailers," SAGE Open, , vol. 13(4), pages 21582440231, December.
    10. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    11. Zhang, Dianfeng & Shen, Zifan & Li, Yanlai, 2023. "Requirement analysis and service optimization of multiple category fresh products in online retailing using importance-Kano analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    12. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    13. Mukesh Kumar & Rakesh D. Raut & Mahak Sharma & Vikas Kumar Choubey & Sanjoy Kumar Paul, 2022. "Enablers for resilience and pandemic preparedness in food supply chain," Operations Management Research, Springer, vol. 15(3), pages 1198-1223, December.
    14. Anthony Macedo & João Rebelo & Sofia Gouveia, 2023. "The impact of COVID-19 government policy on the international wine trade," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-15, December.
    15. Dler O. Hasan & Aso M. Aladdin & Azad Arif Hama Amin & Tarik A. Rashid & Yossra H. Ali & Mahmood Al-Bahri & Jafar Majidpour & Ioan Batrancea & Ema Speranta Masca, 2023. "Perspectives on the Impact of E-Learning Pre- and Post-COVID-19 Pandemic—The Case of the Kurdistan Region of Iraq," Sustainability, MDPI, vol. 15(5), pages 1-18, March.
    16. Park, Jungkun & Yun, Jeewoo & Chang, Woondeog, 2024. "Intention to adopt services by AI avatar: A protection motivation theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    17. Park, Inyoung & Lee, Jieon & Lee, Daeho & Lee, Changjun & Chung, Won Young, 2022. "Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    18. Hao Chen & Alvin Lim, 2024. "The weakening pricing power of major brand over private label grocery products: evidence from a Dutch retailer," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 396-405, October.
    19. Pedro Alexandre Marques & Diana Jorge & João Reis, 2022. "Using Lean to Improve Operational Performance in a Retail Store and E-Commerce Service: A Portuguese Case Study," Sustainability, MDPI, vol. 14(10), pages 1-19, May.
    20. Rodríguez-Priego, Nuria & Porcu, Lucia & Prados Peña, María Belén & Crespo Almendros, Esmeralda, 2023. "Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

    More about this item

    Keywords

    online wine purchases; wine consumer behaviour; wine industry.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zar:wpaper:dt2023-01. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Isabel Acero Fraile (email available below). General contact details of provider: https://edirc.repec.org/data/fezares.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.