Interfirm Bundled Discounts in Oligopolies
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References listed on IDEAS
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More about this item
KeywordsBrand-specific discounts; bundling; co-branding; co-promotion;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-11-24 (All new papers)
- NEP-BEC-2012-11-24 (Business Economics)
- NEP-COM-2012-11-24 (Industrial Competition)
- NEP-IND-2012-11-24 (Industrial Organization)
- NEP-MKT-2012-11-24 (Marketing)
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