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Does the messenger matter? Scenario credibility and information source in valuing health risk reductions from air pollution

Author

Listed:
  • Anna Maria Boros

    (University of Warsaw, Faculty of Economic Sciences)

  • Anna Małgorzata Bartczak

    (University of Warsaw, Faculty of Economic Sciences
    University of Warsaw, Robert Zajonc Institute for Social Studies)

Abstract

Perceived realism of the policy scenario presented in stated preference (SP) valuation depends on trust in the scientific soundness of the projected policy outcomes (epistemic credibility) and in policymakers' capability to deliver them (implementation credibility). Using a discrete choice experiment (DCE) with 1,100 Polish urban residents, we examine how policy scenario credibility shapes preferences for air pollution mitigation reducing risks from chronic obstructive pulmonary disease (COPD). We contrast domain experts and artificial intelligence (AI) with no-source control as information sources on policy outcome projections. We find that epistemic and implementation credibility are strongly correlated; thus, we treat credibility as a single variable affecting preferences. Using a hybrid mixed logit (HMXL) model, we demonstrate that higher perceived credibility increases programme support, lowers cost sensitivity, and thus elevates willingness to pay (WTP) for the programme and morbidity risk reduction. We find no evidence that the information source influences preferences or scenario credibility.

Suggested Citation

  • Anna Maria Boros & Anna Małgorzata Bartczak, 2026. "Does the messenger matter? Scenario credibility and information source in valuing health risk reductions from air pollution," Working Papers 2026-33, Faculty of Economic Sciences, University of Warsaw.
  • Handle: RePEc:war:wpaper:2026-33
    as

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    References listed on IDEAS

    as
    1. Hoffmann, Bridget Lynn & Scartascini, Carlos & Cafferata, Fernando G., 2022. "How can we improve air pollution? Try increasing trust first," Environment and Development Economics, Cambridge University Press, vol. 27(5), pages 393-413, October.
    2. Jin, Yana & Andersson, Henrik & Zhang, Shiqiu, 2020. "Do preferences to reduce health risks related to air pollution depend on illness type? Evidence from a choice experiment in Beijing, China," Journal of Environmental Economics and Management, Elsevier, vol. 103(C).
    3. Krupnick, Alan & Alberini, Anna & Cropper, Maureen & Simon, Nathalie & O'Brien, Bernie & Goeree, Ron & Heintzelman, Martin, 2002. "Age, Health and the Willingness to Pay for Mortality Risk Reductions: A Contingent Valuation Survey of Ontario Residents," Journal of Risk and Uncertainty, Springer, vol. 24(2), pages 161-186, March.
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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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