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You’re invited – RSVP!: The role of tailoring in incentivising people to delve into their pension situation

Author

Listed:
  • M. Dinkova
  • S.K. Elling
  • A.S. Kalwij
  • L.R. Lentz

Abstract

This paper assesses whether offering tailored pension information based on age and gender is a way to get people interested in pension information. We conducted a randomised field experiment in which we sent email invitations to all employees of an insurance company to use an online tool, referred to as “the Pensioncheck†, in order to learn more about their personal pension situation. This experimental set-up enabled us to answer the following research question: Does tailoring induce participants to perform the Pensioncheck? We found evidence that tailoring in the trigger phase can work in two opposite directions.

Suggested Citation

  • M. Dinkova & S.K. Elling & A.S. Kalwij & L.R. Lentz, 2019. "You’re invited – RSVP!: The role of tailoring in incentivising people to delve into their pension situation," Working Papers 19-13, Utrecht School of Economics.
    • Handle: RePEc:use:tkiwps:1913
    as

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    File URL: https://dspace.library.uu.nl/bitstream/handle/1874/389705/19_13.pdf
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    References listed on IDEAS

    as
    1. Deaton,Angus & Muellbauer,John, 1980. "Economics and Consumer Behavior," Cambridge Books, Cambridge University Press, number 9780521296762, September.
    2. Deaton, Angus, 1992. "Understanding Consumption," OUP Catalogue, Oxford University Press, number 9780198288244.
    3. David Laibson, 1997. "Golden Eggs and Hyperbolic Discounting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 443-478.
    4. Henriette M. Prast & Arthur van Soest, 2016. "Financial Literacy and Preparation for Retirement," Intereconomics: Review of European Economic Policy, Springer;ZBW - Leibniz Information Centre for Economics;Centre for European Policy Studies (CEPS), vol. 51(3), pages 113-118, May.
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    Keywords

    pension communication; pension information; tailoring; field experiment; financial decision making;
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