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Dynamic Scenarios of Trust Establishment in the Public Cloud Service Market

Listed author(s):
  • Soyoung Kim


    (Technology Opportunity Research Team, Korea Institute of Science and Technology Information)

  • Junseok Hwang


    (TEMEP, College of Engineering, Seoul National University)

  • Jorn Altmann


    (TEMEP, College of Engineering, Seoul National University)

The adoption of the public cloud by firms and individuals has been slowed because of the lack of trust. This research seeks the rules of trust establishment between the public cloud providers and users through signaling game theory, analyses dynamic scenarios in which the pervasive distrust arises, and suggests policy guidelines. The theoretical analysis results suggest that the most critical task is to make a pool of trustworthy public cloud service providers to establish an efficient market. The results also show that prudent policy design is desirable. Specific case studies and simulations will be conducted as further studies.

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File Function: First version, 2012
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Paper provided by Seoul National University; Technology Management, Economics, and Policy Program (TEMEP) in its series TEMEP Discussion Papers with number 201298.

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Length: 14 pages
Date of creation: Jun 2012
Date of revision: Jun 2012
Publication status: Published in Proceedings of CLOUD COMPUTING 2012, Third International Conference on Cloud Computing, GRIDs, and Virtualization, Nice, France, July 2012.
Handle: RePEc:snv:dp2009:201298
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