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Perception of Acceptance Barriers and Cashless Payments Value: Evidence from Russian Merchants


  • Ekaterina Semerikova

    (Moscow School of Management SKOLKOVO)

  • Egor Krivosheya

    (Moscow School of Management SKOLKOVO)

  • Alexander Dobrynin

    (National Research University - Higher School of Economics)


This study is aimed to examine the effect caused by perception of higher card acceptance barriers on cashless revenue share of Russian merchants. The empirical testing is conducted based on two representative samples of Russian nation-wide merchants survey data collected in 2014 and 2017. The analysis considers a set of regional controls, as well as merchant-specific characteristics. The statistically significant evidence in favor of negative impact caused by perception of higher infrastructural barriers on cashless revenue share is found in both samples, while only a partial significance of higher perceived institutional and human capital barriers may be observed. No significant evidence for merchants? rationality with respect to acceptance barrier has been found based on the comparison of perceived and actual barriers effects.

Suggested Citation

  • Ekaterina Semerikova & Egor Krivosheya & Alexander Dobrynin, 2019. "Perception of Acceptance Barriers and Cashless Payments Value: Evidence from Russian Merchants," Proceedings of Economics and Finance Conferences 9511956, International Institute of Social and Economic Sciences.
  • Handle: RePEc:sek:iefpro:9511956

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    References listed on IDEAS

    1. Francisco J. Bahamonde-Birke & Uwe Kunert & Heike Link & Juan de Dios Ortúzar, 2017. "About attitudes and perceptions: finding the proper way to consider latent variables in discrete choice models," Transportation, Springer, vol. 44(3), pages 475-493, May.
    2. Wilko Bolt & Sujit Chakravorti, 2008. "Economics of payment cards: a status report," Economic Perspectives, Federal Reserve Bank of Chicago, vol. 32(Q IV), pages 15-27.
    3. Arango, Carlos & Huynh, Kim P. & Sabetti, Leonard, 2015. "Consumer payment choice: Merchant card acceptance versus pricing incentives," Journal of Banking & Finance, Elsevier, vol. 55(C), pages 130-141.
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    More about this item


    retail payments; financial services; merchants; barriers; card acceptance;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D53 - Microeconomics - - General Equilibrium and Disequilibrium - - - Financial Markets
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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