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Financiarisation Et Crise Economique Mondiale : Quels Impacts Sur La Strategie D‟Innovation Des Groupes Industriels ? Financialisation And Global Economic Crisis: What Impacts On The Innovation Strategy Of Industrial Groups?

  • Denis LANGLET

    ()

    (RRI)

  • Blandine LAPERCHE

    ()

    (RRI)

  • Gilliane LEFEBVRE

    ()

    (RRI)

Dans le contexte actuel de la mondialisation commerciale, productive et financière, la stratégie des firmes multinationales combine les objectifs de renouvellement constant de l‟offre par l‟innovation technologique, mais aussi organisationnelle et commerciale et de rationalisation de la production (réduction des coûts). La dimension financière est étroitement associée à ces stratégies dans la mesure où la dérégulation financière a généré de hauts niveaux d‟exigence de rentabilité chez les investisseurs et donc une pression forte sur l‟entreprise pour accroître la valeur créée et destinée aux actionnaires. Dans cet article, nous étudions les impacts de la crise financière et économique mondiale actuelle sur la stratégie et le management de l‟innovation dans les entreprises industrielles de grande taille. Nous présentons les résultats d‟une enquête sur l‟innovation et le capital-savoir menée depuis 2009 auprès des entreprises Renault, Thales, General Electric, Lesieur, PSA, Saint-Gobain, Valeo et ArcelorMittal. Nous montrons que les firmes rationalisent leurs dépenses de R&D, accentuent les stratégies d‟open innovation, développent un usage stratégique de la propriété intellectuelle et recherchent des voies nouvelles d‟innovation qui s‟inscrivent tant dans l‟exploitation (low cost) que dans l‟accumulation (technologies propres) de leur capital-savoir. In the on-going context of commercial, productive and financial globalization, the strategy of multinational enterprises combines the aims of constant supply renewal (through technological, but also organizational and commercial innovation) and of production rationalization (reduction of production costs). The financial dimension is narrowly linked to these strategies, as the financial deregulation has generated a strong pressure on enterprises, aimed at increasing the shareholder value. In this paper, we study the impacts of the current financial and economic crisis on the strategy and the management of innovation in big industrial firms. We present the result of an enquiry that has been achieved since 2009 in companies such as Renault, Thales, General Electric, Lesieur, PSA, Saint-Gobain, Valeo, and ArcelorMittal. We show that firms rationalize their R&D expenses, accentuate their open innovation strategies, develop a strategic use of IPRs and try to implement new innovation paths, oriented toward the exploitation (low cost strategies) and the accumulation (clean technologies) of their knowledge-capital.

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Paper provided by Réseau de Recherche sur l’Innovation. / Research Network on Innovation in its series Working Papers with number 17.

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Length: 31 pages
Date of creation: 2010
Date of revision:
Publication status: Published in Documents de travail du RRI, 2010
Handle: RePEc:rii:rridoc:17
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  1. Ugo Pagano & Maria Alessandra Rossi, 2009. "The crash of the knowledge economy," Cambridge Journal of Economics, Oxford University Press, vol. 33(4), pages 665-683, July.
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  7. Michael Storper & Yun-chung Chen & Fernando De Paolis, 2000. "The Effects of Globalization on the Location of Industries in the OECD and European Union," DRUID Working Papers 00-7, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
  8. Pari Patel & Keith Pavitt, 1991. "Large Firms in the Production of the World’s Technology: An Important Case of “Non-Globalisation”," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(1), pages 1-21, March.
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