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Technological and market capabilities and competitiveness in the Brazilian computer industry:a case study

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  • Montanari de Matos, Murilo
  • Robles Reis de Queiroz, Sergio

Abstract

The computer market in Brazil is dominated by domestic private companies that compete with large multinational companies. This study aims, based on the case of Positivo Informatics, to discuss how national companies can compete in complex markets accumulating technological and non-technological competences. The theory on technological paradigms allows dividing the world computer industry into two groups: the companies that master the paradigm core, responsible for pushing forward the technological frontier; and the companies whose competences are focused on complementary elements of the paradigm. The analysis of Positivo Informatics shows that the elements providing it with competitiveness do not depend on its technological competences. The elements that keep the industry competitive are derived from the expansion of consumption among lower classes and company specialization in this population. We conclude that, in Brazil, the computer industry keeps being competitive without developing technological competences.

Suggested Citation

  • Montanari de Matos, Murilo & Robles Reis de Queiroz, Sergio, 2013. "Technological and market capabilities and competitiveness in the Brazilian computer industry:a case study," MPRA Paper 67151, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:67151
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    References listed on IDEAS

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    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy

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