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Strategic Management of Innovative Development of the Russian Pharmaceutical Complex

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  • Klunko, Natalia

Abstract

Conditions of strategic management by a pharmaceutical complex according to strategic priorities of its development and the current tendencies of development of the pharmaceutical market and the pharmaceutical industry are determined. The problems defining a choice of strategic alternatives in development of a pharmaceutical complex are considered. The complex of tool support of strategic management in the specified sphere is developed.

Suggested Citation

  • Klunko, Natalia, 2013. "Strategic Management of Innovative Development of the Russian Pharmaceutical Complex," MPRA Paper 54381, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:54381
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    pharmaceutical complex; strategic management; innovative development; pharmacy 2020.;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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