IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Receptarea soap-opera de către tineri. Studiu de caz: „Beverly Hills”
[Soap-opera reception by young people. Case study ''Beverly Hills'']

Listed author(s):
  • Branea, Silvia
Registered author(s):

    Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth) influence the attitudes of the public. The epistemological approach is based on three assumptions: 1. Attitude change caused by exposure to television is a process conditioned by the opinion leaders and the reactivity of the audience. 2. The flow of communication specific to structured group is the psychological mechanism which structuring values. 3. The effects of media (especially television) are enhanced or diminished by the positioning of the leaders of the group in respect of the values presented in episodes watched. Concerning the first hypothesis, after the research, we can not say that there is a link type „cause and effect” between students' exposure to messages television series „Beverly Hills 90210” and results. Regarding the second hypothesis we can see a partial validation. Also the third hypothesis was confirmed to a large extent, but noted that students condsider that a relatively large influence is supported by some agents of influence outside the university. The research found that although the research participants do not recognize the existence of some influence of television (and television series) on them, we can highlihht a persuasive moderate pressure from media of fiction.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: original version
    Download Restriction: no

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 42842.

    in new window

    Date of creation: Mar 2003
    Publication status: Published in Romanian Journal of Journalism and Communication Spring.Year 2(2003): pp. 121-128
    Handle: RePEc:pra:mprapa:42842
    Contact details of provider: Postal:
    Ludwigstraße 33, D-80539 Munich, Germany

    Phone: +49-(0)89-2180-2459
    Fax: +49-(0)89-2180-992459
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:42842. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.