CSR in public administration during COVID-19: some evidences from Bulgaria

The concept of Corporate Social Responsibility (CSR) is continuously evolving to address dynamic environmental conditions and stakeholders' expectations. While traditionally associated with the private sector, this paper examines the role of public administration in adopting and implementing CSR practices. Through the lens of Bulgaria's public administration during the Covid-19 crisis, the paper highlights innovative CSR applications that enhanced societal resilience and addressed emergent challenges. Examples include centralized digital platforms for public communication and volunteer-driven community support networks. These initiatives demonstrate the potential of public administration to lead by example in responsible governance. The findings underscore CSR's strategic value in public sector operations, providing insights into how public organizations can integrate sustainable practices into their functions to achieve societal impact. In addition, this article contributes to the broader understanding of CSR as a versatile framework that transcends sectoral boundaries and positions public administration as a proactive agent in driving sustainable development and social welfare.