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ارایه چارچوب آموزشی منعطف و مشارکتی، بمنظور خلق مشترک ارزش در محیط‌های یادگیری مجازی
[Providing a flexible and collaborative learning and educational framework for Value Co-Creation in virtual learning environments]

Author

Listed:
  • Ranjbarfard, Mina
  • Heidari, Mahboubeh

Abstract

Value Co-Creation as a competitive strategy is done through continuous interaction and experiences Co-Creation with customer. The concept of collaborative creation of value in virtual learning environments is one of the issues that are less addressed. Ability to attract and manage students' participation in the virtual learning environment is essential. In this research, with the aim of changing the traditional student-teacher model in which professors provide learning resources, to a flexible educational structure and active learning environment for students' participation in educational processes, a framework is provided. This framework is based on the exploitation of high levels of learning in order to create collaborative value. In order to design the framework, the subject literature was first studied in four general categories of Value Co-Creation, collaboration, innovation, and the standards and architecture of e-learning systems. First, the factors affecting the Value Co-Creation and its key components were identified and classified as requirements, then the services required in the virtual learning environments were identified. Finally, the framework provided in the three main sections of education requirements, educational services and social networks was developed. Education requirements refers to the organizational and individual needs and capabilities to create a collaborative learning environment and is classified into 5 separate sections with the titles of basic needs, structural needs, individual competencies, human resources and motivations. In designing educational services, OKI architecture and three layers of infrastructure, public services and educational services of this architecture were used. The influence of social media was also considered.

Suggested Citation

  • Ranjbarfard, Mina & Heidari, Mahboubeh, 2016. "ارایه چارچوب آموزشی منعطف و مشارکتی، بمنظور خلق مشترک ارزش در محیط‌های یادگیری مجازی [Providing a flexible and collaborative learning and educational framework for Value Co-Creation in virtual lear," MPRA Paper 114736, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:114736
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    References listed on IDEAS

    as
    1. Sharma, Shikha & Conduit, Jodie & Rao Hill, Sally, 2014. "Organisational capabilities for customer participation in health care service innovation," Australasian marketing journal, Elsevier, vol. 22(3), pages 179-188.
    2. Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
    3. Kirsimarja Blomqvist & Juha Levy, 2006. "Collaboration capability – a focal concept in knowledge creation and collaborative innovation in networks," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 2(1), pages 31-48.
    4. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Value Co-Creation; collaboration; virtual learning environment; participatory learning framework;
    All these keywords.

    JEL classification:

    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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