Brain-Based Guided Experience Approach to Teaching Entrepreneurship Students the Practice of Innovation
This paper presents a new approach to coaching entrepreneurship students to practice innovation and to identify adequate high-impact business opportunities. The coaching approach is based on the methodology for guided experience learning that was developed by Caine, Caine, McClintic, and Klimek (2009) in 12 Brain/Mind Learning Principles in Action, and on the innovation framework that was introduced by Verganti (2009) in Design-Driven Innovation. The cognitive perspective of creativity explained by Weisberg (2006) in his book Creativity is used to show how the practice of innovation can be learned. The model used for the creative process is based on Wallas? (1926) The Art of Thought, and on recent neurological findings on the deliberate and spontaneous pathways to creativity, that were described by Carson (2010) in Your Creative Brain. For the validation of radical innovations, the effectual process, described by Sarasvathy (2008) in Effectuation, is used.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Herbert A. Simon, 1996. "The Sciences of the Artificial, 3rd Edition," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262691914, June.
When requesting a correction, please mention this item's handle: RePEc:pil:wpaper:89. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nuno Reis)
If references are entirely missing, you can add them using this form.