The cultural models in international business research: A bibliometric study of IB journals
Culture has been a widely researched topic in the International Business (IB) literature over the last decades. To better understand what culture actually means and its implication in firms? IB operations, several cultural models and taxonomies have been put forward. In this paper we seek to scrutinize the use of three well known cultural models - Hall?s (1976), Hofstede?s (1980a) and Trompenaars & Hampden-Turner?s (1993) - in the extant research. Using bibliometric techniques of the papers published in the top ranked IB journals, we performed a citation and co-citation analysis to find out the most influential model and to examine the possible linkages between models and to the issues being researched. We conclude that Hofstede?s (1980a) taxonomy is the most cited and his taxonomy has strong linkages to several streams of research. Nonetheless, we also find that there are noticeable differences on how research in different journals make use of the cultural models, probably reflecting not surprising disciplinary emphases.
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