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Do Gender-Neutral Job Ads Promote Diversity? Experimental Evidence from Latin America’s Tech Sector

Author

Listed:
  • Lucia Del Carpio
  • Thomas Fujiwara

Abstract

Gendered-grammar languages like Spanish are spoken by 39% of the world’s population. In a field experiment in partnership with a Spanish-speaking online platform for technology positions, ads randomly selected to use gender-neutral language receive a larger share of female applicants for non-remote positions in fields where female participation is not too low, and similar numbers otherwise. In a separate survey experiment, gender-neutral language in ads increases interest and beliefs about the suitability for the position and the advertiser’s culture of inclusion, with effects that are similar in magnitude to stating the job is remote and larger than explicit diversity statements.

Suggested Citation

  • Lucia Del Carpio & Thomas Fujiwara, 2023. "Do Gender-Neutral Job Ads Promote Diversity? Experimental Evidence from Latin America’s Tech Sector," NBER Working Papers 31314, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:31314
    Note: DEV LS POL
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    Cited by:

    1. Sergiu Burlacu & Dominique Cappelletti & Sonia Marzadro & Alessandro Tondini, 2023. "The Cost of a Vowel: How the Gender-marked Job Title Affects Ratings of Female Lawyers," FBK-IRVAPP Working Papers 2023-06, Research Institute for the Evaluation of Public Policies (IRVAPP), Bruno Kessler Foundation.

    More about this item

    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J7 - Labor and Demographic Economics - - Labor Discrimination
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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