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Scale and scope effects on advertising agency costs

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  • Silk, Alvin J.
  • Berndt, Ernst R.

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  • Silk, Alvin J. & Berndt, Ernst R., 1992. "Scale and scope effects on advertising agency costs," Working papers 3381-92., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2390
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    File URL: http://hdl.handle.net/1721.1/2390
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    References listed on IDEAS

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    1. Wang Chiang, Judy S & Friedlaender, Ann F, 1985. "Truck Technology and Efficient Market Structure," The Review of Economics and Statistics, MIT Press, vol. 67(2), pages 250-258, May.
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    Cited by:

    1. Alvin J. Silk & Ernst R. Berndt, 1994. "Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 3(3), pages 437-480, September.
    2. Alvin J. Silk & Ernst R. Berndt, 1994. "Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms," NBER Working Papers 4826, National Bureau of Economic Research, Inc.

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    Keywords

    HD28 .M414 no.3381-; 92;

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