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Real-time Feedback and Residential Electricity Consumption: The Newfoundland and Labrador Pilot

Author

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  • Dean C. Mountain

Abstract

A pilot study was undertaken in Newfoundland and Labrador to determine whether provision of a real-time feedback device is sufficient to provide residential customers with the information needed to reduce their electricity consumption. A panel based econometric methodology, which controlled for such factors as weather, appliance and housing stock, and demographic determinants influencing electricity consumption, was used to quantify the impacts of the realtime monitor in reducing energy (kWh) use. The study also provided some important insights about socio-economic factors that influence conservation responsiveness, a feature that may assist in developing targeted energy efficiency programs. For example, the electric water heating households showed a higher savings than non-electric water heating households. While positive attitudes toward conservation significantly increase the reduction in electricity when using the real-time monitor, seniors, in their employment of the real-time monitor, do not conserve as much. Overall, the aggregate reduction in electricity consumption (kWh) across the study sample was 18.1%. The paper describes the experimental design, the data collection, the evaluation model, the conservation results, and customers’ attitudes and perceptions regarding the real-time monitor.

Suggested Citation

  • Dean C. Mountain, 2012. "Real-time Feedback and Residential Electricity Consumption: The Newfoundland and Labrador Pilot," Social and Economic Dimensions of an Aging Population Research Papers 294, McMaster University.
  • Handle: RePEc:mcm:sedapp:294
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    File URL: http://socserv.mcmaster.ca/sedap/p/sedap294.pdf
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    More about this item

    Keywords

    Real-time monitor; Instantaneous feedback; conservation; residential electricity; seniors; panel based econometric methodology;

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • Q27 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Issues in International Trade
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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