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Leadership Communication and COVID-19 Vaccination Hesitancy

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  • Phil-Adrian Klotz

    (Justus Liebig University Giessen)

Abstract

This paper empirically analyzes the impact of leadership communication on the COVID-19 vaccination rate using a quasi-experimental design. Based on a speech of the President of France, Emmanuel Macron, we examine how political leaders can influence the willingness to get vaccinated of a country's citizens by transmitting scientific insights into a clear and vivid message as well as by threatening credibly with future restrictions for unvaccinated people. In a Difference-in-Differences (DiD) framework it is shown that a televised address of Macron has increased the vaccination rate in France by roughly 5%. We test the robustness of this result by applying an event study design. Our findings imply that leadership communication is an effective weapon to change the beliefs of unvaccinated citizens and to overcome COVID-19 vaccination hesitancy.

Suggested Citation

  • Phil-Adrian Klotz, 2022. "Leadership Communication and COVID-19 Vaccination Hesitancy," MAGKS Papers on Economics 202206, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    • Handle: RePEc:mar:magkse:202206
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    File URL: https://www.uni-marburg.de/en/fb02/research-groups/economics/macroeconomics/research/magks-joint-discussion-papers-in-economics/papers/2022-papers/06-2022_klotz.pdf
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    References listed on IDEAS

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    1. Bargain, Olivier & Aminjonov, Ulugbek, 2020. "Trust and compliance to public health policies in times of COVID-19," Journal of Public Economics, Elsevier, vol. 192(C).
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