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Soft Paternalismus und Verbraucherpolitik


  • Wolfgang Kerber

    (University of Marburg)


Obwohl es dem Konzept des Soft Paternalismus gelang, die Aufmerk-samkeit auf die Bedeutung verhaltensökonomischer Erkenntnisse und die verhaltensbeein-flussende Wirkung von ‚weichen‘ Politikinstrumenten wie Default rules zu lenken, wird ge-zeigt, dass der Soft Paternalismus nur einen sehr begrenzten neuen Beitrag für die Begrün-dung und Ausgestaltung der Verbraucherpolitik leisten kann. "Weiche" Governance-Instrumente und Verhaltensökonomie können auch unabhängig vom Soft Paternalismus verwendet werden. Dagegen kann dieses Konzept aufgrund seiner normativen Unklarheit gerade nichts Neues zur normativen Begründung des Paternalismus bei Zielkonflikten zur individuellen Entscheidungsfreiheit und damit zur Vorzugswürdigkeit von "weichen" gegen-über "harten" Politikinstrumenten bieten. Eine ernsthafte normative Diskussion über den Paternalismus steht damit immer noch aus.

Suggested Citation

  • Wolfgang Kerber, 2014. "Soft Paternalismus und Verbraucherpolitik," MAGKS Papers on Economics 201449, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
  • Handle: RePEc:mar:magkse:201449

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    References listed on IDEAS

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    More about this item


    Soft Paternalismus; Verbraucherpolitik; Verhaltensökonomie;

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • K20 - Law and Economics - - Regulation and Business Law - - - General

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